diff --git a/README.md b/README.md
index 574d649..386116e 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,8 @@ This repository maintains the container image and Helm chart for the
 Storytold **designcraft** web application. The image contains the versioned upstream
 bundle; pods do not download application code at startup.
 
+Upstream releases: <https://github.com/storytold/designcraft/releases>
+
 Install the published chart:
 
 ```sh