build: Fix installation paths

It is not generally true that `CMAKE_INSTALL_<dir>` variables are relative paths:

https://github.com/jtojnar/cmake-snips#concatenating-paths-when-building-pkg-config-files

support/cmake/JoinPaths.cmake

@@ -0,0 +1,26 @@
+# This module provides function for joining paths
+# known from from most languages
+#
+# Original license:
+# SPDX-License-Identifier: (MIT OR CC0-1.0)
+# Explicit permission given to distribute this module under
+# the terms of the project as described in /LICENSE.rst.
+# Copyright 2020 Jan Tojnar
+# https://github.com/jtojnar/cmake-snips
+#
+# Modelled after Python’s os.path.join
+# https://docs.python.org/3.7/library/os.path.html#os.path.join
+# Windows not supported
+function(join_paths joined_path first_path_segment)
+    set(temp_path "${first_path_segment}")
+    foreach(current_segment IN LISTS ARGN)
+        if(NOT ("${current_segment}" STREQUAL ""))
+            if(IS_ABSOLUTE "${current_segment}")
+                set(temp_path "${current_segment}")
+            else()
+                set(temp_path "${temp_path}/${current_segment}")
+            endif()
+        endif()
+    endforeach()
+    set(${joined_path} "${temp_path}" PARENT_SCOPE)
+endfunction()

support/cmake/fmt.pc.in

@@ -1,7 +1,7 @@
 prefix=@CMAKE_INSTALL_PREFIX@
 exec_prefix=@CMAKE_INSTALL_PREFIX@
-libdir=${exec_prefix}/@CMAKE_INSTALL_LIBDIR@
-includedir=${prefix}/@CMAKE_INSTALL_INCLUDEDIR@
+libdir=@libdir_for_pc_file@
+includedir=@includedir_for_pc_file@
 
 Name: fmt
 Description: A modern formatting library