diff --git a/Makefile b/Makefile
index e1de11e43..437ed4ced 100644
--- a/Makefile
+++ b/Makefile
@@ -119,7 +119,8 @@ build.version:
 	@echo "$(VERSION)" > $(OUTPUT_DIR)/version
 
 # Change how CRDs are generated for CSVs
-build.common: export NO_OB_OBC_VOL_GEN=true MAX_DESC_LEN=0
+build.common: export NO_OB_OBC_VOL_GEN=true
+build.common: export MAX_DESC_LEN=0
 build.common: build.version helm.build mod.check crds gen-rbac
 	@$(MAKE) go.init
 	@$(MAKE) go.validate