diff --git a/share/qtcreator/qmldesigner/itemLibraryQmlSources/Assets.qml b/share/qtcreator/qmldesigner/itemLibraryQmlSources/Assets.qml
index 0bca2d9a935..fdf6cd74ac8 100644
--- a/share/qtcreator/qmldesigner/itemLibraryQmlSources/Assets.qml
+++ b/share/qtcreator/qmldesigner/itemLibraryQmlSources/Assets.qml
@@ -34,6 +34,9 @@ Item {
         var complexSuffixes = rootView.supportedAssetSuffixes(true)
         for (const u of drag.urls) {
             var url = u.toString()
+            if (assetsModel.urlPathExistsInModel(url))
+                continue;
+
             var ext = '*.' + url.slice(url.lastIndexOf('.') + 1).toLowerCase()
             if (simpleSuffixes.includes(ext))
                 root.dropSimpleExtFiles.push(url)
diff --git a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialBrowser.qml b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialBrowser.qml
index daeaab44dad..7e29bf1508e 100644
--- a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialBrowser.qml
+++ b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialBrowser.qml
@@ -716,6 +716,8 @@ Item {
 
                         onDropEnter: (drag) => {
                             drag.accepted = drag.formats[0] === "application/vnd.qtdesignstudio.bundletexture"
+                                         || drag.formats[0] === "application/vnd.qtdesignstudio.assets"
+
                             highlight = drag.accepted
                         }
 
@@ -726,7 +728,10 @@ Item {
                         onDrop: (drag) => {
                             drag.accept()
                             highlight = false
-                            rootView.acceptBundleTextureDrop()
+                            if (drag.formats[0] === "application/vnd.qtdesignstudio.bundletexture")
+                                rootView.acceptBundleTextureDrop()
+                            else if (drag.formats[0] === "application/vnd.qtdesignstudio.assets")
+                                rootView.acceptAssetsDrop(drag.urls)
                         }
 
                         onExpandedChanged: {
diff --git a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.cpp b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.cpp
index e7142aa6f70..4818ca3ed3e 100644
--- a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.cpp
+++ b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.cpp
@@ -150,6 +150,12 @@ bool AssetsLibraryModel::addNewFolder(const QString &folderPath)
     return dir.mkpath(iterPath);
 }
 
+bool AssetsLibraryModel::urlPathExistsInModel(const QUrl &url) const
+{
+    QModelIndex index = indexForPath(url.toLocalFile());
+    return index.isValid();
+}
+
 bool AssetsLibraryModel::deleteFolderRecursively(const QModelIndex &folderIndex)
 {
     auto idx = mapToSource(folderIndex);
diff --git a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.h b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.h
index 625216af8a6..5ac2cf7bfc9 100644
--- a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.h
+++ b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarymodel.h
@@ -39,6 +39,7 @@ public:
 
     Q_INVOKABLE QList<QModelIndex> parentIndices(const QModelIndex &index) const;
     Q_INVOKABLE bool indexIsValid(const QModelIndex &index) const;
+    Q_INVOKABLE bool urlPathExistsInModel(const QUrl &url) const;
     Q_INVOKABLE QString currentProjectDirPath() const;
     Q_INVOKABLE QString contentDirPath() const;
     Q_INVOKABLE bool requestDeleteFiles(const QStringList &filePaths);
diff --git a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarywidget.cpp b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarywidget.cpp
index 33abbbc5dd8..54d766c2cb1 100644
--- a/src/plugins/qmldesigner/components/assetslibrary/assetslibrarywidget.cpp
+++ b/src/plugins/qmldesigner/components/assetslibrary/assetslibrarywidget.cpp
@@ -72,8 +72,16 @@ bool AssetsLibraryWidget::eventFilter(QObject *obj, QEvent *event)
             if ((me->globalPos() - m_dragStartPoint).manhattanLength() > 10) {
                 QMimeData *mimeData = new QMimeData;
                 mimeData->setData(Constants::MIME_TYPE_ASSETS, m_assetsToDrag.join(',').toUtf8());
-                m_model->startDrag(mimeData,
-                                   m_assetsIconProvider->requestPixmap(m_assetsToDrag[0], nullptr, {128, 128}));
+
+                QList<QUrl> urlsToDrag = Utils::transform(m_assetsToDrag, [](const QString &path) {
+                    return QUrl::fromLocalFile(path);
+                });
+
+                mimeData->setUrls(urlsToDrag);
+
+                m_model->startDrag(mimeData, m_assetsIconProvider->requestPixmap(m_assetsToDrag[0],
+                                                                                 nullptr, {128, 128}));
+
                 m_assetsToDrag.clear();
             }
         }
diff --git a/src/plugins/qmldesigner/components/componentcore/designeractionmanager.cpp b/src/plugins/qmldesigner/components/componentcore/designeractionmanager.cpp
index 0651185382a..8a691cd6223 100644
--- a/src/plugins/qmldesigner/components/componentcore/designeractionmanager.cpp
+++ b/src/plugins/qmldesigner/components/componentcore/designeractionmanager.cpp
@@ -235,7 +235,7 @@ ModelNodePreviewImageOperation DesignerActionManager::modelNodePreviewOperation(
 
 bool DesignerActionManager::externalDragHasSupportedAssets(const QMimeData *mimeData) const
 {
-    if (!mimeData->hasUrls())
+    if (!mimeData->hasUrls() || mimeData->hasFormat(Constants::MIME_TYPE_ASSETS))
         return false;
 
     QSet<QString> filtersSet;
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
index fc1db47fd40..5066d8aefe2 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
@@ -216,6 +216,17 @@ WidgetInfo MaterialBrowserView::widgetInfo()
                             tr("Material Browser view"));
 }
 
+void MaterialBrowserView::createTextures(const QStringList &assetPaths)
+{
+    auto *create = new CreateTextures(this, false);
+
+    executeInTransaction("MaterialBrowserView::createTextures", [&]() {
+        create->execute(assetPaths, AddTextureMode::Texture, m_sceneId);
+    });
+
+    create->deleteLater();
+}
+
 void MaterialBrowserView::modelAttached(Model *model)
 {
     AbstractView::modelAttached(model);
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.h b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.h
index 398269a95fe..da064d4446f 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.h
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.h
@@ -55,6 +55,7 @@ public:
     void applyTextureToModel3D(const QmlObjectNode &model3D, const ModelNode &texture = {});
     void applyTextureToMaterial(const QList<ModelNode> &materials, const ModelNode &texture);
 
+    void createTextures(const QStringList &assetPaths);
 
     Q_INVOKABLE void updatePropsModel(const QString &matId);
     Q_INVOKABLE void applyTextureToProperty(const QString &matId, const QString &propName);
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
index 2f48fc1b73a..8973dc47ae6 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
@@ -278,6 +278,12 @@ void MaterialBrowserWidget::acceptBundleTextureDrop()
         m_materialBrowserView->model()->endDrag();
 }
 
+void MaterialBrowserWidget::acceptAssetsDrop(const QList<QUrl> &urls)
+{
+    QStringList assetPaths = Utils::transform(urls, [](const QUrl &url) { return url.toLocalFile(); });
+    m_materialBrowserView->createTextures(assetPaths);
+}
+
 void MaterialBrowserWidget::acceptTextureDropOnMaterial(int matIndex, const QString &texId)
 {
     ModelNode mat = m_materialBrowserModel->materialAt(matIndex);
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
index 8fe0ceb434c..e607f022546 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
@@ -59,6 +59,7 @@ public:
     Q_INVOKABLE void startDragTexture(int index, const QPointF &mousePos);
     Q_INVOKABLE void acceptBundleMaterialDrop();
     Q_INVOKABLE void acceptBundleTextureDrop();
+    Q_INVOKABLE void acceptAssetsDrop(const QList<QUrl> &urls);
     Q_INVOKABLE void acceptTextureDropOnMaterial(int matIndex, const QString &texId);
     Q_INVOKABLE void focusMaterialSection(bool focusMatSec);