diff --git a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
index bb38fe435ea..ec36e61d854 100644
--- a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
+++ b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
@@ -43,6 +43,18 @@ Rectangle {
     color: "transparent"
     visible: materialVisible
 
+    DropArea {
+        anchors.fill: parent
+
+        onEntered: (drag) => {
+            drag.accepted = drag.formats[0] === "application/vnd.qtdesignstudio.texture"
+        }
+
+        onDropped: (drag) => {
+            rootView.acceptTextureDropOnMaterial(index, drag.getDataAsString(drag.keys[0]))
+        }
+    }
+
     MouseArea {
         id: mouseArea
 
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
index 901626b5a24..64d285f9222 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
@@ -265,6 +265,17 @@ void MaterialBrowserWidget::acceptBundleTextureDrop()
     m_materialBrowserView->emitCustomNotification("drop_bundle_texture", {}, {}); // To ContentLibraryView
 }
 
+void MaterialBrowserWidget::acceptTextureDropOnMaterial(int matIndex, const QString &texId)
+{
+    ModelNode mat = m_materialBrowserModel->materialAt(matIndex);
+    ModelNode tex = m_materialBrowserView->modelNodeForInternalId(texId.toInt());
+
+    if (mat.isValid() && tex.isValid()) {
+        m_materialBrowserModel->selectMaterial(matIndex);
+        m_materialBrowserView->applyTextureToMaterial({mat}, tex);
+    }
+}
+
 void MaterialBrowserWidget::focusMaterialSection(bool focusMatSec)
 {
     if (focusMatSec != m_materialSectionFocused) {
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
index 4b0541ee560..47930eee0ae 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
@@ -56,6 +56,7 @@ public:
     Q_INVOKABLE void startDragTexture(int index, const QPointF &mousePos);
     Q_INVOKABLE void acceptBundleMaterialDrop();
     Q_INVOKABLE void acceptBundleTextureDrop();
+    Q_INVOKABLE void acceptTextureDropOnMaterial(int matIndex, const QString &texId);
     Q_INVOKABLE void focusMaterialSection(bool focusMatSec);
 
     QQuickWidget *quickWidget() const;