diff --git a/src/plugins/qbsprojectmanager/qbsnodetreebuilder.cpp b/src/plugins/qbsprojectmanager/qbsnodetreebuilder.cpp
index 9ebdf031942..7c84847c6bb 100644
--- a/src/plugins/qbsprojectmanager/qbsnodetreebuilder.cpp
+++ b/src/plugins/qbsprojectmanager/qbsnodetreebuilder.cpp
@@ -103,13 +103,13 @@ QbsProjectManager::Internal::QbsGroupNode
 }
 
 void setupQbsProductData(QbsProjectManager::Internal::QbsProductNode *node,
-                         const qbs::ProductData &prd, const qbs::Project &project)
+                         const qbs::ProductData &prd)
 {
     using namespace QbsProjectManager::Internal;
 
     node->setEnabled(prd.isEnabled());
 
-    node->setDisplayName(QbsProject::productDisplayName(project, prd));
+    node->setDisplayName(prd.fullDisplayName());
     node->setAbsoluteFilePathAndLine(Utils::FileName::fromString(prd.location().filePath()).parentDir(), -1);
     const QString &productPath = QFileInfo(prd.location().filePath()).absolutePath();
 
@@ -137,12 +137,11 @@ void setupQbsProductData(QbsProjectManager::Internal::QbsProductNode *node,
     setupArtifacts(genFiles, prd.generatedArtifacts());
 }
 
-QbsProjectManager::Internal::QbsProductNode *
-buildProductNodeTree(const qbs::Project &project, const qbs::ProductData &prd)
+QbsProjectManager::Internal::QbsProductNode *buildProductNodeTree(const qbs::ProductData &prd)
 {
     auto result = new QbsProjectManager::Internal::QbsProductNode(prd);
 
-    setupQbsProductData(result, prd, project);
+    setupQbsProductData(result, prd);
     return result;
 }
 
@@ -162,7 +161,7 @@ void setupProjectNode(QbsProjectManager::Internal::QbsProjectNode *node, const q
     }
 
     foreach (const qbs::ProductData &prd, prjData.products())
-        node->addNode(buildProductNodeTree(qbsProject, prd));
+        node->addNode(buildProductNodeTree(prd));
 
     if (!prjData.name().isEmpty())
         node->setDisplayName(prjData.name());
diff --git a/src/plugins/qbsprojectmanager/qbsproject.cpp b/src/plugins/qbsprojectmanager/qbsproject.cpp
index b0df6974cf2..4b1691cc8d8 100644
--- a/src/plugins/qbsprojectmanager/qbsproject.cpp
+++ b/src/plugins/qbsprojectmanager/qbsproject.cpp
@@ -640,18 +640,9 @@ void QbsProject::generateErrors(const qbs::ErrorInfo &e)
 
 }
 
-QString QbsProject::productDisplayName(const qbs::Project &project,
-                                       const qbs::ProductData &product)
-{
-    QString displayName = product.name();
-    if (product.profile() != project.profile())
-        displayName.append(QLatin1String(" [")).append(product.profile()).append(QLatin1Char(']'));
-    return displayName;
-}
-
 QString QbsProject::uniqueProductName(const qbs::ProductData &product)
 {
-    return product.name() + QLatin1Char('.') + product.profile();
+    return product.name() + QLatin1Char('.') + product.multiplexConfigurationId();
 }
 
 void QbsProject::configureAsExampleProject(const QSet<Id> &platforms)
@@ -1113,7 +1104,7 @@ void QbsProject::updateApplicationTargets()
     foreach (const qbs::ProductData &productData, m_projectData.allProducts()) {
         if (!productData.isEnabled() || !productData.isRunnable())
             continue;
-        const QString displayName = productDisplayName(m_qbsProject, productData);
+        const QString displayName = productData.fullDisplayName();
         if (productData.targetArtifacts().isEmpty()) { // No build yet.
             applications.list << BuildTargetInfo(displayName,
                     FileName(),
diff --git a/src/plugins/qbsprojectmanager/qbsproject.h b/src/plugins/qbsprojectmanager/qbsproject.h
index 45befb2e675..afa2473f337 100644
--- a/src/plugins/qbsprojectmanager/qbsproject.h
+++ b/src/plugins/qbsprojectmanager/qbsproject.h
@@ -101,8 +101,6 @@ public:
     bool needsSpecialDeployment() const override;
     void generateErrors(const qbs::ErrorInfo &e);
 
-    static QString productDisplayName(const qbs::Project &project,
-                                      const qbs::ProductData &product);
     static QString uniqueProductName(const qbs::ProductData &product);
 
     void configureAsExampleProject(const QSet<Core::Id> &platforms) final;
diff --git a/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp b/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
index 8595b7dfbfa..e2324f39f91 100644
--- a/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
+++ b/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
@@ -407,7 +407,7 @@ QList<BuildTargetInfo> QbsRunConfigurationFactory::availableBuildTargets(Target
     }
 
     return Utils::transform(products, [project](const qbs::ProductData &product) {
-        QString displayName = QbsProject::productDisplayName(project->qbsProject(), product);
+        QString displayName = product.fullDisplayName();
         BuildTargetInfo bti;
         bti.targetName = QbsProject::uniqueProductName(product) + rcNameSeparator() + displayName;
         bti.displayName = displayName;