diff --git a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
index 220262c2ae3..6c7586722d4 100644
--- a/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
+++ b/share/qtcreator/qmldesigner/materialBrowserQmlSource/MaterialItem.qml
@@ -48,11 +48,17 @@ Rectangle {
 
         onEntered: (drag) => {
             drag.accepted = drag.formats[0] === "application/vnd.qtdesignstudio.texture"
+                         || (drag.formats[0] === "application/vnd.qtdesignstudio.assets"
+                             && rootView.hasAcceptableAssets(drag.urls))
         }
 
         onDropped: (drag) => {
             drag.accept()
-            rootView.acceptTextureDropOnMaterial(index, drag.getDataAsString(drag.keys[0]))
+
+            if (drag.formats[0] === "application/vnd.qtdesignstudio.texture")
+                rootView.acceptTextureDropOnMaterial(index, drag.getDataAsString(drag.keys[0]))
+            else if (drag.formats[0] === "application/vnd.qtdesignstudio.assets")
+                rootView.acceptAssetsDropOnMaterial(index, drag.urls)
         }
     }
 
diff --git a/src/plugins/qmldesigner/components/createtexture.h b/src/plugins/qmldesigner/components/createtexture.h
index 27a4c5870e4..52a073b7ec0 100644
--- a/src/plugins/qmldesigner/components/createtexture.h
+++ b/src/plugins/qmldesigner/components/createtexture.h
@@ -19,7 +19,7 @@ class CreateTexture : public QObject
 
 public:
     CreateTexture(AbstractView *view, bool importFiles = false);
-    ModelNode execute(const QString &filePath, AddTextureMode mode, int sceneId = -1);
+    ModelNode execute(const QString &filePath, AddTextureMode mode = AddTextureMode::Texture, int sceneId = -1);
     ModelNode resolveSceneEnv(int sceneId);
     void assignTextureAsLightProbe(const ModelNode &texture, int sceneId);
 
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
index e0997ebad7f..928dc1ec47c 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserview.cpp
@@ -221,7 +221,7 @@ WidgetInfo MaterialBrowserView::widgetInfo()
 
 void MaterialBrowserView::createTextures(const QStringList &assetPaths)
 {
-    auto *create = new CreateTextures(this, false);
+    auto *create = new CreateTextures(this);
 
     executeInTransaction("MaterialBrowserView::createTextures", [&]() {
         create->execute(assetPaths, AddTextureMode::Texture, m_sceneId);
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
index b6783436d97..2646bb75ab5 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.cpp
@@ -3,6 +3,7 @@
 
 #include "materialbrowserwidget.h"
 
+#include "createtexture.h"
 #include "materialbrowsermodel.h"
 #include "materialbrowsertexturesmodel.h"
 #include "materialbrowserview.h"
@@ -295,6 +296,28 @@ void MaterialBrowserWidget::acceptAssetsDrop(const QList<QUrl> &urls)
         m_materialBrowserView->model()->endDrag();
 }
 
+void MaterialBrowserWidget::acceptAssetsDropOnMaterial(int matIndex, const QList<QUrl> &urls)
+{
+    ModelNode mat = m_materialBrowserModel->materialAt(matIndex);
+    QTC_ASSERT(mat.isValid(), return);
+
+    auto *creator = new CreateTexture(m_materialBrowserView);
+
+    QString imageSrc = Utils::findOrDefault(urls, [] (const QUrl &url) {
+        return Asset(url.toLocalFile()).isValidTextureSource();
+    }).toLocalFile();
+
+    m_materialBrowserView->executeInTransaction(__FUNCTION__, [&] {
+        ModelNode tex = creator->execute(imageSrc);
+        QTC_ASSERT(tex.isValid(), return);
+
+        m_materialBrowserModel->selectMaterial(matIndex);
+        m_materialBrowserView->applyTextureToMaterial({mat}, tex);
+    });
+
+    creator->deleteLater();
+}
+
 void MaterialBrowserWidget::acceptTextureDropOnMaterial(int matIndex, const QString &texId)
 {
     ModelNode mat = m_materialBrowserModel->materialAt(matIndex);
diff --git a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
index 40fc790a039..9de485e260c 100644
--- a/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
+++ b/src/plugins/qmldesigner/components/materialbrowser/materialbrowserwidget.h
@@ -61,6 +61,7 @@ public:
     Q_INVOKABLE bool hasAcceptableAssets(const QList<QUrl> &urls);
     Q_INVOKABLE void acceptBundleTextureDrop();
     Q_INVOKABLE void acceptAssetsDrop(const QList<QUrl> &urls);
+    Q_INVOKABLE void acceptAssetsDropOnMaterial(int matIndex, const QList<QUrl> &urls);
     Q_INVOKABLE void acceptTextureDropOnMaterial(int matIndex, const QString &texId);
     Q_INVOKABLE void focusMaterialSection(bool focusMatSec);