diff --git a/src/plugins/qbsprojectmanager/qbsnodes.cpp b/src/plugins/qbsprojectmanager/qbsnodes.cpp
index 262145ec6dc..e3dd87e23ec 100644
--- a/src/plugins/qbsprojectmanager/qbsnodes.cpp
+++ b/src/plugins/qbsprojectmanager/qbsnodes.cpp
@@ -454,7 +454,7 @@ QList<ProjectExplorer::RunConfiguration *> QbsProductNode::runConfigurations() c
         QbsRunConfiguration *qbsRc = qobject_cast<QbsRunConfiguration *>(rc);
         if (!qbsRc)
             continue;
-        if (qbsRc->buildSystemTarget() == QbsProject::uniqueProductName(qbsProductData()))
+        if (qbsRc->uniqueProductName() == QbsProject::uniqueProductName(qbsProductData()))
             result << qbsRc;
     }
 
diff --git a/src/plugins/qbsprojectmanager/qbsproject.cpp b/src/plugins/qbsprojectmanager/qbsproject.cpp
index 3af4e7aec2f..e28e70307d3 100644
--- a/src/plugins/qbsprojectmanager/qbsproject.cpp
+++ b/src/plugins/qbsprojectmanager/qbsproject.cpp
@@ -955,7 +955,7 @@ void QbsProject::updateCppCodeModel()
             rpp.setDisplayName(grp.name());
             rpp.setProjectFileLocation(grp.location().filePath(),
                                        grp.location().line(), grp.location().column());
-            rpp.setBuildSystemTarget(uniqueProductName(prd));
+            rpp.setBuildSystemTarget(prd.name());
 
             QHash<QString, qbs::ArtifactData> filePathToSourceArtifact;
             bool hasCFiles = false;
diff --git a/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp b/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
index 6730963ab20..aeb423ed851 100644
--- a/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
+++ b/src/plugins/qbsprojectmanager/qbsrunconfiguration.cpp
@@ -277,6 +277,11 @@ void QbsRunConfiguration::addToBaseEnvironment(Utils::Environment &env) const
 }
 
 QString QbsRunConfiguration::buildSystemTarget() const
+{
+    return productDisplayNameFromId(id());
+}
+
+QString QbsRunConfiguration::uniqueProductName() const
 {
     return m_uniqueProductName;
 }
diff --git a/src/plugins/qbsprojectmanager/qbsrunconfiguration.h b/src/plugins/qbsprojectmanager/qbsrunconfiguration.h
index 92273e5f4ef..d441036d3b5 100644
--- a/src/plugins/qbsprojectmanager/qbsrunconfiguration.h
+++ b/src/plugins/qbsprojectmanager/qbsrunconfiguration.h
@@ -75,6 +75,7 @@ public:
     void addToBaseEnvironment(Utils::Environment &env) const;
 
     QString buildSystemTarget() const final;
+    QString uniqueProductName() const;
     bool isConsoleApplication() const;
 
 signals: