diff --git a/src/libs/utils/projectintropage.cpp b/src/libs/utils/projectintropage.cpp
index 55553f62255..f218a61c99f 100644
--- a/src/libs/utils/projectintropage.cpp
+++ b/src/libs/utils/projectintropage.cpp
@@ -60,11 +60,13 @@
 
 namespace Utils {
 
-struct ProjectIntroPagePrivate
+class ProjectIntroPagePrivate
 {
+public:
     ProjectIntroPagePrivate();
     Ui::ProjectIntroPage m_ui;
     bool m_complete;
+    QRegularExpressionValidator m_projectNameValidator;
     // Status label style sheets
     const QString m_errorStyleSheet;
     const QString m_warningStyleSheet;
@@ -91,7 +93,7 @@ ProjectIntroPage::ProjectIntroPage(QWidget *parent) :
     d->m_ui.nameLineEdit->setInitialText(tr("<Enter_Name>"));
     d->m_ui.nameLineEdit->setFocus();
     d->m_ui.nameLineEdit->setValidationFunction([this](FancyLineEdit *edit, QString *errorString) {
-        return ProjectIntroPage::validateProjectName(edit->text(), errorString);
+        return validateProjectName(edit->text(), errorString);
     });
     d->m_ui.projectLabel->setVisible(d->m_forceSubProject);
     d->m_ui.projectComboBox->setVisible(d->m_forceSubProject);
@@ -140,6 +142,12 @@ void ProjectIntroPage::setPath(const QString &path)
     d->m_ui.pathChooser->setPath(path);
 }
 
+void ProjectIntroPage::setProjectNameRegularExpression(const QRegularExpression &regEx)
+{
+    Q_ASSERT_X(regEx.isValid(), Q_FUNC_INFO, qPrintable(regEx.errorString()));
+    d->m_projectNameValidator.setRegularExpression(regEx);
+}
+
 void ProjectIntroPage::setProjectName(const QString &name)
 {
     d->m_ui.nameLineEdit->setText(name);
@@ -250,23 +258,45 @@ int ProjectIntroPage::projectIndex() const
     return d->m_ui.projectComboBox->currentIndex();
 }
 
-bool ProjectIntroPage::validateProjectName(const QString &name, QString *errorMessage /* = 0*/)
+bool ProjectIntroPage::validateProjectName(const QString &name, QString *errorMessage)
 {
-    // Validation is file name + checking for dots
-    if (!FileNameValidatingLineEdit::validateFileName(name, false, errorMessage))
-        return false;
+    int pos = -1;
+    // if we have a pattern it was set
+    if (!d->m_projectNameValidator.regularExpression().pattern().isEmpty()) {
+        if (name.isEmpty()) {
+            if (errorMessage)
+                *errorMessage = tr("Name is empty.");
+            return false;
+        }
+        // pos is set by reference
+        QString tmp = name;
+        QValidator::State validatorState = d->m_projectNameValidator.validate(tmp, pos);
 
-    int pos = FileUtils::indexOfQmakeUnfriendly(name);
+        // if pos is set by validate it is cought at the bottom where it shows
+        // a more detailed error message
+        if (validatorState != QValidator::Acceptable && (pos == -1 || pos >= name.count())) {
+            if (errorMessage) {
+                *errorMessage = tr("Name does not match \"%1\".").arg(
+                    d->m_projectNameValidator.regularExpression().pattern());
+            }
+            return false;
+        }
+    } else { // no validator means usually a qmake project
+        // Validation is file name + checking for dots
+        if (!FileNameValidatingLineEdit::validateFileName(name, false, errorMessage))
+            return false;
+        if (name.contains(QLatin1Char('.'))) {
+            if (errorMessage)
+                *errorMessage = tr("Invalid character \".\".");
+            return false;
+        }
+        pos = FileUtils::indexOfQmakeUnfriendly(name);
+    }
     if (pos >= 0) {
         if (errorMessage)
             *errorMessage = tr("Invalid character \"%1\" found.").arg(name.at(pos));
         return false;
     }
-    if (name.contains(QLatin1Char('.'))) {
-        if (errorMessage)
-            *errorMessage = tr("Invalid character \".\".");
-        return false;
-    }
     return true;
 }
 
diff --git a/src/libs/utils/projectintropage.h b/src/libs/utils/projectintropage.h
index 87cc3944877..c672f83c109 100644
--- a/src/libs/utils/projectintropage.h
+++ b/src/libs/utils/projectintropage.h
@@ -36,7 +36,7 @@
 
 namespace Utils {
 
-struct ProjectIntroPagePrivate;
+class ProjectIntroPagePrivate;
 
 class QTCREATOR_UTILS_EXPORT ProjectIntroPage : public WizardPage
 {
@@ -67,7 +67,7 @@ public:
     void setProjectDirectories(const QStringList &directoryList);
     int projectIndex() const;
 
-    static bool validateProjectName(const QString &name, QString *errorMessage /* = 0*/);
+    bool validateProjectName(const QString &name, QString *errorMessage);
 
 signals:
     void activated();
@@ -77,6 +77,7 @@ public slots:
     void setProjectName(const QString &name);
     void setDescription(const QString &description);
     void setUseAsDefaultPath(bool u);
+    void setProjectNameRegularExpression(const QRegularExpression &regEx);
 
 private slots:
     void slotChanged();
diff --git a/src/plugins/projectexplorer/jsonwizard/jsonwizardpagefactory_p.cpp b/src/plugins/projectexplorer/jsonwizard/jsonwizardpagefactory_p.cpp
index 963ae3c4bec..211214c527a 100644
--- a/src/plugins/projectexplorer/jsonwizard/jsonwizardpagefactory_p.cpp
+++ b/src/plugins/projectexplorer/jsonwizard/jsonwizardpagefactory_p.cpp
@@ -199,6 +199,8 @@ bool KitsPageFactory::validateData(Core::Id typeId, const QVariant &data, QStrin
 // ProjectPageFactory:
 // --------------------------------------------------------------------
 
+static const char KEY_PROJECT_NAME_VALIDATOR[] = "projectNameValidator";
+
 ProjectPageFactory::ProjectPageFactory()
 {
     setTypeIdsSuffix(QLatin1String("Project"));
@@ -216,6 +218,13 @@ Utils::WizardPage *ProjectPageFactory::create(JsonWizard *wizard, Core::Id typeI
     QString description
             = tmp.value(QLatin1String("trDescription"), QLatin1String("%{trDescription}")).toString();
     page->setDescription(wizard->expander()->expand(description));
+    QString projectNameValidator
+            = tmp.value(QLatin1String(KEY_PROJECT_NAME_VALIDATOR)).toString();
+    if (!projectNameValidator.isEmpty()) {
+        QRegularExpression regularExpression(projectNameValidator);
+        if (regularExpression.isValid())
+            page->setProjectNameRegularExpression(regularExpression);
+    }
 
     return page;
 }
@@ -230,6 +239,19 @@ bool ProjectPageFactory::validateData(Core::Id typeId, const QVariant &data, QSt
                                                     "\"data\" must be empty or a JSON object for \"Project\" pages.");
         return false;
     }
+    QVariantMap tmp = data.toMap();
+    QString projectNameValidator
+        = tmp.value(QLatin1String(KEY_PROJECT_NAME_VALIDATOR)).toString();
+    if (!projectNameValidator.isNull()) {
+        QRegularExpression regularExpression(projectNameValidator);
+        if (!regularExpression.isValid()) {
+            *errorMessage = QCoreApplication::translate("ProjectExplorer::JsonWizard",
+                "Invalid regular expression \"%1\" in \"%2\". %3").arg(
+                projectNameValidator, QLatin1String(KEY_PROJECT_NAME_VALIDATOR), regularExpression.errorString());
+            return false;
+        }
+    }
+
     return true;
 }