diff --git a/src/plugins/projectexplorer/abi.cpp b/src/plugins/projectexplorer/abi.cpp
index 29a93d35bfd..3c573c44ae8 100644
--- a/src/plugins/projectexplorer/abi.cpp
+++ b/src/plugins/projectexplorer/abi.cpp
@@ -725,7 +725,7 @@ QString Abi::toString(const BinaryFormat &bf)
     case RuntimeQmlFormat:
         return QLatin1String("qml_rt");
     case UbrofFormat:
-        return "ubrof";
+        return QLatin1String("ubrof");
     case UnknownFormat:
         Q_FALLTHROUGH();
     default: