diff --git a/homeassistant/components/sql/strings.json b/homeassistant/components/sql/strings.json
index cbc0deda96a..a70a9812657 100644
--- a/homeassistant/components/sql/strings.json
+++ b/homeassistant/components/sql/strings.json
@@ -14,23 +14,39 @@
       "user": {
         "data": {
           "db_url": "Database URL",
-          "name": "[%key:common::config_flow::data::name%]",
-          "query": "Select query",
-          "column": "Column",
-          "unit_of_measurement": "Unit of measurement",
-          "value_template": "Value template",
-          "device_class": "Device class",
-          "state_class": "State class"
+          "name": "[%key:common::config_flow::data::name%]"
         },
         "data_description": {
           "db_url": "Leave empty to use Home Assistant Recorder database",
-          "name": "Name that will be used for config entry and also the sensor",
+          "name": "Name that will be used for config entry and also the sensor"
+        }
+      },
+      "options": {
+        "data": {
+          "query": "Select query",
+          "column": "Column"
+        },
+        "data_description": {
           "query": "Query to run, needs to start with 'SELECT'",
-          "column": "Column for returned query to present as state",
-          "unit_of_measurement": "The unit of measurement for the sensor (optional)",
-          "value_template": "Template to extract a value from the payload (optional)",
-          "device_class": "The type/class of the sensor to set the icon in the frontend",
-          "state_class": "The state class of the sensor"
+          "column": "Column for returned query to present as state"
+        },
+        "sections": {
+          "advanced_options": {
+            "name": "Advanced options",
+            "description": "Provide additional configuration to the sensor",
+            "data": {
+              "unit_of_measurement": "Unit of measurement",
+              "value_template": "Value template",
+              "device_class": "Device class",
+              "state_class": "State class"
+            },
+            "data_description": {
+              "unit_of_measurement": "The unit of measurement for the sensor (optional)",
+              "value_template": "Template to extract a value from the payload (optional)",
+              "device_class": "The type/class of the sensor to set the icon in the frontend",
+              "state_class": "The state class of the sensor"
+            }
+          }
         }
       }
     }
@@ -39,24 +55,30 @@
     "step": {
       "init": {
         "data": {
-          "db_url": "[%key:component::sql::config::step::user::data::db_url%]",
-          "name": "[%key:common::config_flow::data::name%]",
-          "query": "[%key:component::sql::config::step::user::data::query%]",
-          "column": "[%key:component::sql::config::step::user::data::column%]",
-          "unit_of_measurement": "[%key:component::sql::config::step::user::data::unit_of_measurement%]",
-          "value_template": "[%key:component::sql::config::step::user::data::value_template%]",
-          "device_class": "[%key:component::sql::config::step::user::data::device_class%]",
-          "state_class": "[%key:component::sql::config::step::user::data::state_class%]"
+          "query": "[%key:component::sql::config::step::options::data::query%]",
+          "column": "[%key:component::sql::config::step::options::data::column%]"
         },
         "data_description": {
-          "db_url": "[%key:component::sql::config::step::user::data_description::db_url%]",
-          "name": "[%key:component::sql::config::step::user::data_description::name%]",
-          "query": "[%key:component::sql::config::step::user::data_description::query%]",
-          "column": "[%key:component::sql::config::step::user::data_description::column%]",
-          "unit_of_measurement": "[%key:component::sql::config::step::user::data_description::unit_of_measurement%]",
-          "value_template": "[%key:component::sql::config::step::user::data_description::value_template%]",
-          "device_class": "[%key:component::sql::config::step::user::data_description::device_class%]",
-          "state_class": "[%key:component::sql::config::step::user::data_description::state_class%]"
+          "query": "[%key:component::sql::config::step::options::data_description::query%]",
+          "column": "[%key:component::sql::config::step::options::data_description::column%]"
+        },
+        "sections": {
+          "advanced_options": {
+            "name": "[%key:component::sql::config::step::options::sections::advanced_options::name%]",
+            "description": "[%key:component::sql::config::step::options::sections::advanced_options::name%]",
+            "data": {
+              "unit_of_measurement": "[%key:component::sql::config::step::options::sections::advanced_options::data::unit_of_measurement%]",
+              "value_template": "[%key:component::sql::config::step::options::sections::advanced_options::data::value_template%]",
+              "device_class": "[%key:component::sql::config::step::options::sections::advanced_options::data::device_class%]",
+              "state_class": "[%key:component::sql::config::step::options::sections::advanced_options::data::state_class%]"
+            },
+            "data_description": {
+              "unit_of_measurement": "[%key:component::sql::config::step::options::sections::advanced_options::data_description::unit_of_measurement%]",
+              "value_template": "[%key:component::sql::config::step::options::sections::advanced_options::data_description::value_template%]",
+              "device_class": "[%key:component::sql::config::step::options::sections::advanced_options::data_description::device_class%]",
+              "state_class": "[%key:component::sql::config::step::options::sections::advanced_options::data_description::state_class%]"
+            }
+          }
         }
       }
     },