diff --git a/.devcontainer/devcontainer.json b/.devcontainer/devcontainer.json
index 3dc26ed2a94..e01a97425e1 100644
--- a/.devcontainer/devcontainer.json
+++ b/.devcontainer/devcontainer.json
@@ -26,7 +26,7 @@
     "files.trimTrailingWhitespace": true,
     "terminal.integrated.shell.linux": "/bin/bash",
     "yaml.customTags": [
-      "!placeholder scalar",
+      "!input scalar",
       "!secret scalar",
       "!include_dir_named scalar",
       "!include_dir_list scalar",
diff --git a/homeassistant/components/automation/blueprints/motion_light.yaml b/homeassistant/components/automation/blueprints/motion_light.yaml
index 6cf368f9c0d..cd6e5c7b281 100644
--- a/homeassistant/components/automation/blueprints/motion_light.yaml
+++ b/homeassistant/components/automation/blueprints/motion_light.yaml
@@ -31,18 +31,18 @@ max_exceeded: silent
 
 trigger:
   platform: state
-  entity_id: !placeholder motion_entity
+  entity_id: !input motion_entity
   from: "off"
   to: "on"
 
 action:
   - service: homeassistant.turn_on
-    target: !placeholder light_target
+    target: !input light_target
   - wait_for_trigger:
       platform: state
-      entity_id: !placeholder motion_entity
+      entity_id: !input motion_entity
       from: "on"
       to: "off"
-  - delay: !placeholder no_motion_wait
+  - delay: !input no_motion_wait
   - service: homeassistant.turn_off
-    target: !placeholder light_target
+    target: !input light_target
diff --git a/homeassistant/components/automation/blueprints/notify_leaving_zone.yaml b/homeassistant/components/automation/blueprints/notify_leaving_zone.yaml
index 7e7dba8bea8..178c3222c0a 100644
--- a/homeassistant/components/automation/blueprints/notify_leaving_zone.yaml
+++ b/homeassistant/components/automation/blueprints/notify_leaving_zone.yaml
@@ -18,10 +18,10 @@ blueprint:
 
 trigger:
   platform: state
-  entity_id: !placeholder person_entity
+  entity_id: !input person_entity
 
 variables:
-  zone_entity: !placeholder zone_entity
+  zone_entity: !input zone_entity
   zone_state: "{{ states[zone_entity].name }}"
 
 condition:
@@ -29,6 +29,6 @@ condition:
   value_template: "{{ trigger.from_state.state == zone_state and trigger.to_state.state != zone_state }}"
 
 action:
-  - service: !placeholder notify_service
+  - service: !input notify_service
     data:
       message: "{{ trigger.to_state.name }} has left {{ zone_state }}"
diff --git a/homeassistant/components/blueprint/__init__.py b/homeassistant/components/blueprint/__init__.py
index 12a6782065b..9e8b1260eff 100644
--- a/homeassistant/components/blueprint/__init__.py
+++ b/homeassistant/components/blueprint/__init__.py
@@ -7,7 +7,7 @@ from .errors import (  # noqa
     FailedToLoad,
     InvalidBlueprint,
     InvalidBlueprintInputs,
-    MissingPlaceholder,
+    MissingInput,
 )
 from .models import Blueprint, BlueprintInputs, DomainBlueprints  # noqa
 from .schemas import is_blueprint_instance_config  # noqa
diff --git a/homeassistant/components/blueprint/errors.py b/homeassistant/components/blueprint/errors.py
index 4a12fde1c26..b422b2dcbe3 100644
--- a/homeassistant/components/blueprint/errors.py
+++ b/homeassistant/components/blueprint/errors.py
@@ -66,17 +66,17 @@ class InvalidBlueprintInputs(BlueprintException):
         )
 
 
-class MissingPlaceholder(BlueprintWithNameException):
-    """When we miss a placeholder."""
+class MissingInput(BlueprintWithNameException):
+    """When we miss an input."""
 
     def __init__(
-        self, domain: str, blueprint_name: str, placeholder_names: Iterable[str]
+        self, domain: str, blueprint_name: str, input_names: Iterable[str]
     ) -> None:
         """Initialize blueprint exception."""
         super().__init__(
             domain,
             blueprint_name,
-            f"Missing placeholder {', '.join(sorted(placeholder_names))}",
+            f"Missing input {', '.join(sorted(input_names))}",
         )
 
 
diff --git a/homeassistant/components/blueprint/models.py b/homeassistant/components/blueprint/models.py
index 73417722dcc..32fc30b60b9 100644
--- a/homeassistant/components/blueprint/models.py
+++ b/homeassistant/components/blueprint/models.py
@@ -19,7 +19,6 @@ from homeassistant.const import (
 )
 from homeassistant.core import DOMAIN as HA_DOMAIN, HomeAssistant, callback
 from homeassistant.exceptions import HomeAssistantError
-from homeassistant.helpers import placeholder
 from homeassistant.util import yaml
 
 from .const import (
@@ -38,7 +37,7 @@ from .errors import (
     FileAlreadyExists,
     InvalidBlueprint,
     InvalidBlueprintInputs,
-    MissingPlaceholder,
+    MissingInput,
 )
 from .schemas import BLUEPRINT_INSTANCE_FIELDS, BLUEPRINT_SCHEMA
 
@@ -59,8 +58,6 @@ class Blueprint:
         except vol.Invalid as err:
             raise InvalidBlueprint(expected_domain, path, data, err) from err
 
-        self.placeholders = placeholder.extract_placeholders(data)
-
         # In future, we will treat this as "incorrect" and allow to recover from this
         data_domain = data[CONF_BLUEPRINT][CONF_DOMAIN]
         if expected_domain is not None and data_domain != expected_domain:
@@ -73,7 +70,7 @@ class Blueprint:
 
         self.domain = data_domain
 
-        missing = self.placeholders - set(data[CONF_BLUEPRINT][CONF_INPUT])
+        missing = yaml.extract_inputs(data) - set(data[CONF_BLUEPRINT][CONF_INPUT])
 
         if missing:
             raise InvalidBlueprint(
@@ -143,7 +140,7 @@ class BlueprintInputs:
     @property
     def inputs_with_default(self):
         """Return the inputs and fallback to defaults."""
-        no_input = self.blueprint.placeholders - set(self.inputs)
+        no_input = set(self.blueprint.inputs) - set(self.inputs)
 
         inputs_with_default = dict(self.inputs)
 
@@ -156,12 +153,10 @@ class BlueprintInputs:
 
     def validate(self) -> None:
         """Validate the inputs."""
-        missing = self.blueprint.placeholders - set(self.inputs_with_default)
+        missing = set(self.blueprint.inputs) - set(self.inputs_with_default)
 
         if missing:
-            raise MissingPlaceholder(
-                self.blueprint.domain, self.blueprint.name, missing
-            )
+            raise MissingInput(self.blueprint.domain, self.blueprint.name, missing)
 
         # In future we can see if entities are correct domain, areas exist etc
         # using the new selector helper.
@@ -169,9 +164,7 @@ class BlueprintInputs:
     @callback
     def async_substitute(self) -> dict:
         """Get the blueprint value with the inputs substituted."""
-        processed = placeholder.substitute(
-            self.blueprint.data, self.inputs_with_default
-        )
+        processed = yaml.substitute(self.blueprint.data, self.inputs_with_default)
         combined = {**processed, **self.config_with_inputs}
         # From config_with_inputs
         combined.pop(CONF_USE_BLUEPRINT)
diff --git a/homeassistant/util/yaml/__init__.py b/homeassistant/util/yaml/__init__.py
index bb6eb122de5..ac4ac2f9a16 100644
--- a/homeassistant/util/yaml/__init__.py
+++ b/homeassistant/util/yaml/__init__.py
@@ -1,17 +1,21 @@
 """YAML utility functions."""
 from .const import _SECRET_NAMESPACE, SECRET_YAML
 from .dumper import dump, save_yaml
+from .input import UndefinedSubstitution, extract_inputs, substitute
 from .loader import clear_secret_cache, load_yaml, parse_yaml, secret_yaml
-from .objects import Placeholder
+from .objects import Input
 
 __all__ = [
     "SECRET_YAML",
     "_SECRET_NAMESPACE",
-    "Placeholder",
+    "Input",
     "dump",
     "save_yaml",
     "clear_secret_cache",
     "load_yaml",
     "secret_yaml",
     "parse_yaml",
+    "UndefinedSubstitution",
+    "extract_inputs",
+    "substitute",
 ]
diff --git a/homeassistant/util/yaml/dumper.py b/homeassistant/util/yaml/dumper.py
index 6834323ed72..8e9cb382b6c 100644
--- a/homeassistant/util/yaml/dumper.py
+++ b/homeassistant/util/yaml/dumper.py
@@ -3,7 +3,7 @@ from collections import OrderedDict
 
 import yaml
 
-from .objects import NodeListClass, Placeholder
+from .objects import Input, NodeListClass
 
 # mypy: allow-untyped-calls, no-warn-return-any
 
@@ -62,6 +62,6 @@ yaml.SafeDumper.add_representer(
 )
 
 yaml.SafeDumper.add_representer(
-    Placeholder,
-    lambda dumper, value: dumper.represent_scalar("!placeholder", value.name),
+    Input,
+    lambda dumper, value: dumper.represent_scalar("!input", value.name),
 )
diff --git a/homeassistant/helpers/placeholder.py b/homeassistant/util/yaml/input.py
similarity index 57%
rename from homeassistant/helpers/placeholder.py
rename to homeassistant/util/yaml/input.py
index 3da5eaba76f..6282509fae2 100644
--- a/homeassistant/helpers/placeholder.py
+++ b/homeassistant/util/yaml/input.py
@@ -1,45 +1,46 @@
-"""Placeholder helpers."""
+"""Deal with YAML input."""
+
 from typing import Any, Dict, Set
 
-from homeassistant.util.yaml import Placeholder
+from .objects import Input
 
 
 class UndefinedSubstitution(Exception):
     """Error raised when we find a substitution that is not defined."""
 
-    def __init__(self, placeholder: str) -> None:
+    def __init__(self, input_name: str) -> None:
         """Initialize the undefined substitution exception."""
-        super().__init__(f"No substitution found for placeholder {placeholder}")
-        self.placeholder = placeholder
+        super().__init__(f"No substitution found for input {input_name}")
+        self.input = input
 
 
-def extract_placeholders(obj: Any) -> Set[str]:
-    """Extract placeholders from a structure."""
+def extract_inputs(obj: Any) -> Set[str]:
+    """Extract input from a structure."""
     found: Set[str] = set()
-    _extract_placeholders(obj, found)
+    _extract_inputs(obj, found)
     return found
 
 
-def _extract_placeholders(obj: Any, found: Set[str]) -> None:
-    """Extract placeholders from a structure."""
-    if isinstance(obj, Placeholder):
+def _extract_inputs(obj: Any, found: Set[str]) -> None:
+    """Extract input from a structure."""
+    if isinstance(obj, Input):
         found.add(obj.name)
         return
 
     if isinstance(obj, list):
         for val in obj:
-            _extract_placeholders(val, found)
+            _extract_inputs(val, found)
         return
 
     if isinstance(obj, dict):
         for val in obj.values():
-            _extract_placeholders(val, found)
+            _extract_inputs(val, found)
         return
 
 
 def substitute(obj: Any, substitutions: Dict[str, Any]) -> Any:
     """Substitute values."""
-    if isinstance(obj, Placeholder):
+    if isinstance(obj, Input):
         if obj.name not in substitutions:
             raise UndefinedSubstitution(obj.name)
         return substitutions[obj.name]
diff --git a/homeassistant/util/yaml/loader.py b/homeassistant/util/yaml/loader.py
index c9e191db5de..18beb2d4b14 100644
--- a/homeassistant/util/yaml/loader.py
+++ b/homeassistant/util/yaml/loader.py
@@ -11,7 +11,7 @@ import yaml
 from homeassistant.exceptions import HomeAssistantError
 
 from .const import _SECRET_NAMESPACE, SECRET_YAML
-from .objects import NodeListClass, NodeStrClass, Placeholder
+from .objects import Input, NodeListClass, NodeStrClass
 
 try:
     import keyring
@@ -331,4 +331,4 @@ yaml.SafeLoader.add_constructor("!include_dir_named", _include_dir_named_yaml)
 yaml.SafeLoader.add_constructor(
     "!include_dir_merge_named", _include_dir_merge_named_yaml
 )
-yaml.SafeLoader.add_constructor("!placeholder", Placeholder.from_node)
+yaml.SafeLoader.add_constructor("!input", Input.from_node)
diff --git a/homeassistant/util/yaml/objects.py b/homeassistant/util/yaml/objects.py
index c3f4c0ff140..0e46820e0db 100644
--- a/homeassistant/util/yaml/objects.py
+++ b/homeassistant/util/yaml/objects.py
@@ -13,12 +13,12 @@ class NodeStrClass(str):
 
 
 @dataclass(frozen=True)
-class Placeholder:
-    """A placeholder that should be substituted."""
+class Input:
+    """Input that should be substituted."""
 
     name: str
 
     @classmethod
-    def from_node(cls, loader: yaml.Loader, node: yaml.nodes.Node) -> "Placeholder":
+    def from_node(cls, loader: yaml.Loader, node: yaml.nodes.Node) -> "Input":
         """Create a new placeholder from a node."""
         return cls(node.value)
diff --git a/tests/components/blueprint/test_importer.py b/tests/components/blueprint/test_importer.py
index 9d6bb48bcaf..bb8903459c9 100644
--- a/tests/components/blueprint/test_importer.py
+++ b/tests/components/blueprint/test_importer.py
@@ -57,9 +57,9 @@ def test_extract_blueprint_from_community_topic(community_post):
     )
     assert imported_blueprint is not None
     assert imported_blueprint.blueprint.domain == "automation"
-    assert imported_blueprint.blueprint.placeholders == {
-        "service_to_call",
-        "trigger_event",
+    assert imported_blueprint.blueprint.inputs == {
+        "service_to_call": None,
+        "trigger_event": None,
     }
 
 
@@ -103,9 +103,9 @@ async def test_fetch_blueprint_from_community_url(hass, aioclient_mock, communit
     )
     assert isinstance(imported_blueprint, importer.ImportedBlueprint)
     assert imported_blueprint.blueprint.domain == "automation"
-    assert imported_blueprint.blueprint.placeholders == {
-        "service_to_call",
-        "trigger_event",
+    assert imported_blueprint.blueprint.inputs == {
+        "service_to_call": None,
+        "trigger_event": None,
     }
     assert imported_blueprint.suggested_filename == "balloob/test-topic"
     assert (
@@ -133,9 +133,9 @@ async def test_fetch_blueprint_from_github_url(hass, aioclient_mock, url):
     imported_blueprint = await importer.fetch_blueprint_from_url(hass, url)
     assert isinstance(imported_blueprint, importer.ImportedBlueprint)
     assert imported_blueprint.blueprint.domain == "automation"
-    assert imported_blueprint.blueprint.placeholders == {
-        "service_to_call",
-        "trigger_event",
+    assert imported_blueprint.blueprint.inputs == {
+        "service_to_call": None,
+        "trigger_event": None,
     }
     assert imported_blueprint.suggested_filename == "balloob/motion_light"
     assert imported_blueprint.blueprint.metadata["source_url"] == url
@@ -152,9 +152,14 @@ async def test_fetch_blueprint_from_github_gist_url(hass, aioclient_mock):
     imported_blueprint = await importer.fetch_blueprint_from_url(hass, url)
     assert isinstance(imported_blueprint, importer.ImportedBlueprint)
     assert imported_blueprint.blueprint.domain == "automation"
-    assert imported_blueprint.blueprint.placeholders == {
-        "motion_entity",
-        "light_entity",
+    assert imported_blueprint.blueprint.inputs == {
+        "motion_entity": {
+            "name": "Motion Sensor",
+            "selector": {
+                "entity": {"domain": "binary_sensor", "device_class": "motion"}
+            },
+        },
+        "light_entity": {"name": "Light", "selector": {"entity": {"domain": "light"}}},
     }
     assert imported_blueprint.suggested_filename == "balloob/motion_light"
     assert imported_blueprint.blueprint.metadata["source_url"] == url
diff --git a/tests/components/blueprint/test_models.py b/tests/components/blueprint/test_models.py
index 3680889e56b..6e15bd952a4 100644
--- a/tests/components/blueprint/test_models.py
+++ b/tests/components/blueprint/test_models.py
@@ -4,7 +4,7 @@ import logging
 import pytest
 
 from homeassistant.components.blueprint import errors, models
-from homeassistant.util.yaml import Placeholder
+from homeassistant.util.yaml import Input
 
 from tests.async_mock import patch
 
@@ -18,18 +18,16 @@ def blueprint_1():
                 "name": "Hello",
                 "domain": "automation",
                 "source_url": "https://github.com/balloob/home-assistant-config/blob/main/blueprints/automation/motion_light.yaml",
-                "input": {
-                    "test-placeholder": {"name": "Name", "description": "Description"}
-                },
+                "input": {"test-input": {"name": "Name", "description": "Description"}},
             },
-            "example": Placeholder("test-placeholder"),
+            "example": Input("test-input"),
         }
     )
 
 
 @pytest.fixture
 def blueprint_2():
-    """Blueprint fixture with default placeholder."""
+    """Blueprint fixture with default inputs."""
     return models.Blueprint(
         {
             "blueprint": {
@@ -37,12 +35,12 @@ def blueprint_2():
                 "domain": "automation",
                 "source_url": "https://github.com/balloob/home-assistant-config/blob/main/blueprints/automation/motion_light.yaml",
                 "input": {
-                    "test-placeholder": {"name": "Name", "description": "Description"},
-                    "test-placeholder-default": {"default": "test"},
+                    "test-input": {"name": "Name", "description": "Description"},
+                    "test-input-default": {"default": "test"},
                 },
             },
-            "example": Placeholder("test-placeholder"),
-            "example-default": Placeholder("test-placeholder-default"),
+            "example": Input("test-input"),
+            "example-default": Input("test-input-default"),
         }
     )
 
@@ -72,7 +70,7 @@ def test_blueprint_model_init():
                     "domain": "automation",
                     "input": {"something": None},
                 },
-                "trigger": {"platform": Placeholder("non-existing")},
+                "trigger": {"platform": Input("non-existing")},
             }
         )
 
@@ -83,11 +81,13 @@ def test_blueprint_properties(blueprint_1):
         "name": "Hello",
         "domain": "automation",
         "source_url": "https://github.com/balloob/home-assistant-config/blob/main/blueprints/automation/motion_light.yaml",
-        "input": {"test-placeholder": {"name": "Name", "description": "Description"}},
+        "input": {"test-input": {"name": "Name", "description": "Description"}},
     }
     assert blueprint_1.domain == "automation"
     assert blueprint_1.name == "Hello"
-    assert blueprint_1.placeholders == {"test-placeholder"}
+    assert blueprint_1.inputs == {
+        "test-input": {"name": "Name", "description": "Description"}
+    }
 
 
 def test_blueprint_update_metadata():
@@ -140,13 +140,13 @@ def test_blueprint_inputs(blueprint_2):
         {
             "use_blueprint": {
                 "path": "bla",
-                "input": {"test-placeholder": 1, "test-placeholder-default": 12},
+                "input": {"test-input": 1, "test-input-default": 12},
             },
             "example-default": {"overridden": "via-config"},
         },
     )
     inputs.validate()
-    assert inputs.inputs == {"test-placeholder": 1, "test-placeholder-default": 12}
+    assert inputs.inputs == {"test-input": 1, "test-input-default": 12}
     assert inputs.async_substitute() == {
         "example": 1,
         "example-default": {"overridden": "via-config"},
@@ -159,7 +159,7 @@ def test_blueprint_inputs_validation(blueprint_1):
         blueprint_1,
         {"use_blueprint": {"path": "bla", "input": {"non-existing-placeholder": 1}}},
     )
-    with pytest.raises(errors.MissingPlaceholder):
+    with pytest.raises(errors.MissingInput):
         inputs.validate()
 
 
@@ -167,13 +167,13 @@ def test_blueprint_inputs_default(blueprint_2):
     """Test blueprint inputs."""
     inputs = models.BlueprintInputs(
         blueprint_2,
-        {"use_blueprint": {"path": "bla", "input": {"test-placeholder": 1}}},
+        {"use_blueprint": {"path": "bla", "input": {"test-input": 1}}},
     )
     inputs.validate()
-    assert inputs.inputs == {"test-placeholder": 1}
+    assert inputs.inputs == {"test-input": 1}
     assert inputs.inputs_with_default == {
-        "test-placeholder": 1,
-        "test-placeholder-default": "test",
+        "test-input": 1,
+        "test-input-default": "test",
     }
     assert inputs.async_substitute() == {"example": 1, "example-default": "test"}
 
@@ -185,18 +185,18 @@ def test_blueprint_inputs_override_default(blueprint_2):
         {
             "use_blueprint": {
                 "path": "bla",
-                "input": {"test-placeholder": 1, "test-placeholder-default": "custom"},
+                "input": {"test-input": 1, "test-input-default": "custom"},
             }
         },
     )
     inputs.validate()
     assert inputs.inputs == {
-        "test-placeholder": 1,
-        "test-placeholder-default": "custom",
+        "test-input": 1,
+        "test-input-default": "custom",
     }
     assert inputs.inputs_with_default == {
-        "test-placeholder": 1,
-        "test-placeholder-default": "custom",
+        "test-input": 1,
+        "test-input-default": "custom",
     }
     assert inputs.async_substitute() == {"example": 1, "example-default": "custom"}
 
@@ -238,7 +238,7 @@ async def test_domain_blueprints_inputs_from_config(domain_bps, blueprint_1):
     with pytest.raises(errors.InvalidBlueprintInputs):
         await domain_bps.async_inputs_from_config({"not-referencing": "use_blueprint"})
 
-    with pytest.raises(errors.MissingPlaceholder), patch.object(
+    with pytest.raises(errors.MissingInput), patch.object(
         domain_bps, "async_get_blueprint", return_value=blueprint_1
     ):
         await domain_bps.async_inputs_from_config(
@@ -247,10 +247,10 @@ async def test_domain_blueprints_inputs_from_config(domain_bps, blueprint_1):
 
     with patch.object(domain_bps, "async_get_blueprint", return_value=blueprint_1):
         inputs = await domain_bps.async_inputs_from_config(
-            {"use_blueprint": {"path": "bla.yaml", "input": {"test-placeholder": None}}}
+            {"use_blueprint": {"path": "bla.yaml", "input": {"test-input": None}}}
         )
     assert inputs.blueprint is blueprint_1
-    assert inputs.inputs == {"test-placeholder": None}
+    assert inputs.inputs == {"test-input": None}
 
 
 async def test_domain_blueprints_add_blueprint(domain_bps, blueprint_1):
diff --git a/tests/components/blueprint/test_websocket_api.py b/tests/components/blueprint/test_websocket_api.py
index d79463ac3a6..c4f39127d93 100644
--- a/tests/components/blueprint/test_websocket_api.py
+++ b/tests/components/blueprint/test_websocket_api.py
@@ -124,7 +124,7 @@ async def test_save_blueprint(hass, aioclient_mock, hass_ws_client):
         assert msg["success"]
         assert write_mock.mock_calls
         assert write_mock.call_args[0] == (
-            "blueprint:\n  name: Call service based on event\n  domain: automation\n  input:\n    trigger_event:\n    service_to_call:\n  source_url: https://github.com/balloob/home-assistant-config/blob/main/blueprints/automation/motion_light.yaml\ntrigger:\n  platform: event\n  event_type: !placeholder 'trigger_event'\naction:\n  service: !placeholder 'service_to_call'\n",
+            "blueprint:\n  name: Call service based on event\n  domain: automation\n  input:\n    trigger_event:\n    service_to_call:\n  source_url: https://github.com/balloob/home-assistant-config/blob/main/blueprints/automation/motion_light.yaml\ntrigger:\n  platform: event\n  event_type: !input 'trigger_event'\naction:\n  service: !input 'service_to_call'\n",
         )
 
 
diff --git a/tests/fixtures/blueprint/community_post.json b/tests/fixtures/blueprint/community_post.json
index 28684ec65f7..5b9a3dcb9c7 100644
--- a/tests/fixtures/blueprint/community_post.json
+++ b/tests/fixtures/blueprint/community_post.json
@@ -7,7 +7,7 @@
         "username": "balloob",
         "avatar_template": "/user_avatar/community.home-assistant.io/balloob/{size}/21956_2.png",
         "created_at": "2020-10-16T12:20:12.688Z",
-        "cooked": "\u003cp\u003ehere a test topic.\u003cbr\u003e\nhere a test topic.\u003cbr\u003e\nhere a test topic.\u003cbr\u003e\nhere a test topic.\u003c/p\u003e\n\u003ch1\u003eBlock without syntax\u003c/h1\u003e\n\u003cpre\u003e\u003ccode class=\"lang-auto\"\u003eblueprint:\n  domain: automation\n  name: Example Blueprint from post\n  input:\n    trigger_event:\n    service_to_call:\ntrigger:\n  platform: event\n  event_type: !placeholder trigger_event\naction:\n  service: !placeholder service_to_call\n\u003c/code\u003e\u003c/pre\u003e",
+        "cooked": "\u003cp\u003ehere a test topic.\u003cbr\u003e\nhere a test topic.\u003cbr\u003e\nhere a test topic.\u003cbr\u003e\nhere a test topic.\u003c/p\u003e\n\u003ch1\u003eBlock without syntax\u003c/h1\u003e\n\u003cpre\u003e\u003ccode class=\"lang-auto\"\u003eblueprint:\n  domain: automation\n  name: Example Blueprint from post\n  input:\n    trigger_event:\n    service_to_call:\ntrigger:\n  platform: event\n  event_type: !input trigger_event\naction:\n  service: !input service_to_call\n\u003c/code\u003e\u003c/pre\u003e",
         "post_number": 1,
         "post_type": 1,
         "updated_at": "2020-10-20T08:24:14.189Z",
diff --git a/tests/fixtures/blueprint/github_gist.json b/tests/fixtures/blueprint/github_gist.json
index f25c7ca0238..208e8b54a71 100644
--- a/tests/fixtures/blueprint/github_gist.json
+++ b/tests/fixtures/blueprint/github_gist.json
@@ -15,7 +15,7 @@
       "raw_url": "https://gist.githubusercontent.com/balloob/e717ce85dd0d2f1bdcdfc884ea25a344/raw/d3cede19ffed75443934325177cd78d26b1700ad/motion_light.yaml",
       "size": 803,
       "truncated": false,
-      "content": "blueprint:\n  name: Motion-activated Light\n  domain: automation\n  input:\n    motion_entity:\n      name: Motion Sensor\n      selector:\n        entity:\n          domain: binary_sensor\n          device_class: motion\n    light_entity:\n      name: Light\n      selector:\n        entity:\n          domain: light\n\n# If motion is detected within the 120s delay,\n# we restart the script.\nmode: restart\nmax_exceeded: silent\n\ntrigger:\n  platform: state\n  entity_id: !placeholder motion_entity\n  from: \"off\"\n  to: \"on\"\n\naction:\n  - service: homeassistant.turn_on\n    entity_id: !placeholder light_entity\n  - wait_for_trigger:\n      platform: state\n      entity_id: !placeholder motion_entity\n      from: \"on\"\n      to: \"off\"\n  - delay: 120\n  - service: homeassistant.turn_off\n    entity_id: !placeholder light_entity\n"
+      "content": "blueprint:\n  name: Motion-activated Light\n  domain: automation\n  input:\n    motion_entity:\n      name: Motion Sensor\n      selector:\n        entity:\n          domain: binary_sensor\n          device_class: motion\n    light_entity:\n      name: Light\n      selector:\n        entity:\n          domain: light\n\n# If motion is detected within the 120s delay,\n# we restart the script.\nmode: restart\nmax_exceeded: silent\n\ntrigger:\n  platform: state\n  entity_id: !input motion_entity\n  from: \"off\"\n  to: \"on\"\n\naction:\n  - service: homeassistant.turn_on\n    entity_id: !input light_entity\n  - wait_for_trigger:\n      platform: state\n      entity_id: !input motion_entity\n      from: \"on\"\n      to: \"off\"\n  - delay: 120\n  - service: homeassistant.turn_off\n    entity_id: !input light_entity\n"
     }
   },
   "public": false,
diff --git a/tests/helpers/test_check_config.py b/tests/helpers/test_check_config.py
index 13ce52a840f..7959cf66403 100644
--- a/tests/helpers/test_check_config.py
+++ b/tests/helpers/test_check_config.py
@@ -159,9 +159,9 @@ blueprint:
     service_to_call:
 trigger:
   platform: event
-  event_type: !placeholder trigger_event
+  event_type: !input trigger_event
 action:
-  service: !placeholder service_to_call
+  service: !input service_to_call
 """,
     }
     with patch("os.path.isfile", return_value=True), patch_yaml_files(files):
diff --git a/tests/helpers/test_placeholder.py b/tests/helpers/test_placeholder.py
deleted file mode 100644
index d5978cd465a..00000000000
--- a/tests/helpers/test_placeholder.py
+++ /dev/null
@@ -1,29 +0,0 @@
-"""Test placeholders."""
-import pytest
-
-from homeassistant.helpers import placeholder
-from homeassistant.util.yaml import Placeholder
-
-
-def test_extract_placeholders():
-    """Test extracting placeholders from data."""
-    assert placeholder.extract_placeholders(Placeholder("hello")) == {"hello"}
-    assert placeholder.extract_placeholders(
-        {"info": [1, Placeholder("hello"), 2, Placeholder("world")]}
-    ) == {"hello", "world"}
-
-
-def test_substitute():
-    """Test we can substitute."""
-    assert placeholder.substitute(Placeholder("hello"), {"hello": 5}) == 5
-
-    with pytest.raises(placeholder.UndefinedSubstitution):
-        placeholder.substitute(Placeholder("hello"), {})
-
-    assert (
-        placeholder.substitute(
-            {"info": [1, Placeholder("hello"), 2, Placeholder("world")]},
-            {"hello": 5, "world": 10},
-        )
-        == {"info": [1, 5, 2, 10]}
-    )
diff --git a/tests/testing_config/blueprints/automation/in_folder/in_folder_blueprint.yaml b/tests/testing_config/blueprints/automation/in_folder/in_folder_blueprint.yaml
index c869e30c41e..baaaf3df1ea 100644
--- a/tests/testing_config/blueprints/automation/in_folder/in_folder_blueprint.yaml
+++ b/tests/testing_config/blueprints/automation/in_folder/in_folder_blueprint.yaml
@@ -4,5 +4,5 @@ blueprint:
   input:
     trigger:
     action:
-trigger: !placeholder trigger
-action: !placeholder action
+trigger: !input trigger
+action: !input action
diff --git a/tests/testing_config/blueprints/automation/test_event_service.yaml b/tests/testing_config/blueprints/automation/test_event_service.yaml
index 0e9479cd8c3..eff8b52db16 100644
--- a/tests/testing_config/blueprints/automation/test_event_service.yaml
+++ b/tests/testing_config/blueprints/automation/test_event_service.yaml
@@ -6,6 +6,6 @@ blueprint:
     service_to_call:
 trigger:
   platform: event
-  event_type: !placeholder trigger_event
+  event_type: !input trigger_event
 action:
-  service: !placeholder service_to_call
+  service: !input service_to_call
diff --git a/tests/util/yaml/__init__.py b/tests/util/yaml/__init__.py
new file mode 100644
index 00000000000..5b5c1b8f15a
--- /dev/null
+++ b/tests/util/yaml/__init__.py
@@ -0,0 +1 @@
+"""Tests for YAML util."""
diff --git a/tests/util/test_yaml.py b/tests/util/yaml/test_init.py
similarity index 97%
rename from tests/util/test_yaml.py
rename to tests/util/yaml/test_init.py
index 2e9d1b471ac..1c5b9bd9fd8 100644
--- a/tests/util/test_yaml.py
+++ b/tests/util/yaml/test_init.py
@@ -463,18 +463,18 @@ def test_duplicate_key(caplog):
     assert "contains duplicate key" in caplog.text
 
 
-def test_placeholder_class():
-    """Test placeholder class."""
-    placeholder = yaml_loader.Placeholder("hello")
-    placeholder2 = yaml_loader.Placeholder("hello")
+def test_input_class():
+    """Test input class."""
+    input = yaml_loader.Input("hello")
+    input2 = yaml_loader.Input("hello")
 
-    assert placeholder.name == "hello"
-    assert placeholder == placeholder2
+    assert input.name == "hello"
+    assert input == input2
 
-    assert len({placeholder, placeholder2}) == 1
+    assert len({input, input2}) == 1
 
 
-def test_placeholder():
-    """Test loading placeholders."""
-    data = {"hello": yaml.Placeholder("test_name")}
+def test_input():
+    """Test loading inputs."""
+    data = {"hello": yaml.Input("test_name")}
     assert yaml.parse_yaml(yaml.dump(data)) == data
diff --git a/tests/util/yaml/test_input.py b/tests/util/yaml/test_input.py
new file mode 100644
index 00000000000..1c13d1b3684
--- /dev/null
+++ b/tests/util/yaml/test_input.py
@@ -0,0 +1,34 @@
+"""Test inputs."""
+import pytest
+
+from homeassistant.util.yaml import (
+    Input,
+    UndefinedSubstitution,
+    extract_inputs,
+    substitute,
+)
+
+
+def test_extract_inputs():
+    """Test extracting inputs from data."""
+    assert extract_inputs(Input("hello")) == {"hello"}
+    assert extract_inputs({"info": [1, Input("hello"), 2, Input("world")]}) == {
+        "hello",
+        "world",
+    }
+
+
+def test_substitute():
+    """Test we can substitute."""
+    assert substitute(Input("hello"), {"hello": 5}) == 5
+
+    with pytest.raises(UndefinedSubstitution):
+        substitute(Input("hello"), {})
+
+    assert (
+        substitute(
+            {"info": [1, Input("hello"), 2, Input("world")]},
+            {"hello": 5, "world": 10},
+        )
+        == {"info": [1, 5, 2, 10]}
+    )