diff --git a/homeassistant/components/notify/html5.py b/homeassistant/components/notify/html5.py
index 771606b935f..f70a9cb73c1 100644
--- a/homeassistant/components/notify/html5.py
+++ b/homeassistant/components/notify/html5.py
@@ -44,6 +44,7 @@ PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend({
 
 ATTR_SUBSCRIPTION = 'subscription'
 ATTR_BROWSER = 'browser'
+ATTR_NAME = 'name'
 
 ATTR_ENDPOINT = 'endpoint'
 ATTR_KEYS = 'keys'
@@ -82,6 +83,7 @@ SUBSCRIPTION_SCHEMA = vol.All(
 REGISTER_SCHEMA = vol.Schema({
     vol.Required(ATTR_SUBSCRIPTION): SUBSCRIPTION_SCHEMA,
     vol.Required(ATTR_BROWSER): vol.In(['chrome', 'firefox']),
+    vol.Optional(ATTR_NAME): cv.string
 })
 
 CALLBACK_EVENT_PAYLOAD_SCHEMA = vol.Schema({
@@ -156,7 +158,10 @@ class HTML5PushRegistrationView(HomeAssistantView):
             return self.json_message(
                 humanize_error(data, ex), HTTP_BAD_REQUEST)
 
-        name = self.find_registration_name(data)
+        devname = data.get(ATTR_NAME)
+        data.pop(ATTR_NAME, None)
+
+        name = self.find_registration_name(data, devname)
         previous_registration = self.registrations.get(name)
 
         self.registrations[name] = data
@@ -177,14 +182,15 @@ class HTML5PushRegistrationView(HomeAssistantView):
             return self.json_message(
                 'Error saving registration.', HTTP_INTERNAL_SERVER_ERROR)
 
-    def find_registration_name(self, data):
+    def find_registration_name(self, data, suggested=None):
         """Find a registration name matching data or generate a unique one."""
         endpoint = data.get(ATTR_SUBSCRIPTION).get(ATTR_ENDPOINT)
         for key, registration in self.registrations.items():
             subscription = registration.get(ATTR_SUBSCRIPTION)
             if subscription.get(ATTR_ENDPOINT) == endpoint:
                 return key
-        return ensure_unique_string('unnamed device', self.registrations)
+        return ensure_unique_string(suggested or 'unnamed device',
+                                    self.registrations)
 
     async def delete(self, request):
         """Delete a registration."""
diff --git a/tests/components/notify/test_html5.py b/tests/components/notify/test_html5.py
index 08210ecd9a2..6aeba650a8c 100644
--- a/tests/components/notify/test_html5.py
+++ b/tests/components/notify/test_html5.py
@@ -165,6 +165,23 @@ async def test_registering_new_device_view(hass, hass_client):
     }
 
 
+async def test_registering_new_device_view_with_name(hass, hass_client):
+    """Test that the HTML view works with name attribute."""
+    client = await mock_client(hass, hass_client)
+
+    SUB_WITH_NAME = SUBSCRIPTION_1.copy()
+    SUB_WITH_NAME['name'] = 'test device'
+
+    with patch('homeassistant.components.notify.html5.save_json') as mock_save:
+        resp = await client.post(REGISTER_URL, data=json.dumps(SUB_WITH_NAME))
+
+    assert resp.status == 200
+    assert len(mock_save.mock_calls) == 1
+    assert mock_save.mock_calls[0][1][1] == {
+        'test device': SUBSCRIPTION_1,
+    }
+
+
 async def test_registering_new_device_expiration_view(hass, hass_client):
     """Test that the HTML view works."""
     client = await mock_client(hass, hass_client)
@@ -209,6 +226,27 @@ async def test_registering_existing_device_view(hass, hass_client):
     }
 
 
+async def test_registering_existing_device_view_with_name(hass, hass_client):
+    """Test subscription is updated when reg'ing existing device with name."""
+    registrations = {}
+    client = await mock_client(hass, hass_client, registrations)
+
+    SUB_WITH_NAME = SUBSCRIPTION_1.copy()
+    SUB_WITH_NAME['name'] = 'test device'
+
+    with patch('homeassistant.components.notify.html5.save_json') as mock_save:
+        await client.post(REGISTER_URL, data=json.dumps(SUB_WITH_NAME))
+        resp = await client.post(REGISTER_URL, data=json.dumps(SUBSCRIPTION_4))
+
+    assert resp.status == 200
+    assert mock_save.mock_calls[0][1][1] == {
+        'test device': SUBSCRIPTION_4,
+    }
+    assert registrations == {
+        'test device': SUBSCRIPTION_4,
+    }
+
+
 async def test_registering_existing_device_fails_view(hass, hass_client):
     """Test sub. is not updated when registering existing device fails."""
     registrations = {}