diff --git a/pylint/plugins/hass_imports.py b/pylint/plugins/hass_imports.py
index d8f85df011f..b11ef233bc2 100644
--- a/pylint/plugins/hass_imports.py
+++ b/pylint/plugins/hass_imports.py
@@ -394,6 +394,12 @@ _OBSOLETE_IMPORT: dict[str, list[ObsoleteImportMatch]] = {
     ],
 }
 
+# Should be gradually synchronised with pyproject.toml
+# [tool.ruff.lint.flake8-import-conventions.extend-aliases]
+_NAMESPACE_IMPORT: dict[str, str] = {
+    "homeassistant.helpers.issue_registry": "ir",
+}
+
 
 class HassImportsFormatChecker(BaseChecker):
     """Checker for imports."""
@@ -422,6 +428,11 @@ class HassImportsFormatChecker(BaseChecker):
             "Used when an import from another component should be "
             "from the component root",
         ),
+        "W7425": (
+            "Helper import should be using the namespace",
+            "hass-helper-namespace-import",
+            "Used when a helper should be used via the namespace",
+        ),
     }
     options = ()
 
@@ -438,12 +449,23 @@ class HassImportsFormatChecker(BaseChecker):
             # Strip name of the current module
             self.current_package = node.name[: node.name.rfind(".")]
 
+    def _check_namespace_import(
+        self, node: nodes.Import, module: str, alias: str | None
+    ) -> bool:
+        for helper, shorthand in _NAMESPACE_IMPORT.items():
+            if module.startswith(helper) and alias != shorthand:
+                self.add_message("hass-helper-namespace-import", node=node)
+                return False
+        return True
+
     def visit_import(self, node: nodes.Import) -> None:
         """Check for improper `import _` invocations."""
         if self.current_package is None:
             return
         for module, _alias in node.names:
-            if module.startswith(f"{self.current_package}."):
+            if not self._check_namespace_import(node, module, _alias):
+                continue
+            if module.startswith("{self.current_package}."):
                 self.add_message("hass-relative-import", node=node)
                 continue
             if module.startswith("homeassistant.components.") and module.endswith(
@@ -524,6 +546,11 @@ class HassImportsFormatChecker(BaseChecker):
                             node=node,
                             args=(import_match.string, obsolete_import.reason),
                         )
+        for name in node.names:
+            if not self._check_namespace_import(
+                node, f"{node.modname}.{name[0]}", name[1]
+            ):
+                continue
 
 
 def register(linter: PyLinter) -> None:
diff --git a/tests/pylint/test_imports.py b/tests/pylint/test_imports.py
index 5f1d4d86840..72ba7b7f057 100644
--- a/tests/pylint/test_imports.py
+++ b/tests/pylint/test_imports.py
@@ -252,3 +252,86 @@ def test_bad_root_import(
             imports_checker.visit_import(node)
         if import_node.startswith("from"):
             imports_checker.visit_importfrom(node)
+
+
+@pytest.mark.parametrize(
+    ("import_node", "module_name"),
+    [
+        (
+            "import homeassistant.helpers.issue_registry as ir",
+            "tests.components.pylint_test.climate",
+        ),
+        (
+            "from homeassistant.helpers import issue_registry as ir",
+            "tests.components.pylint_test.climate",
+        ),
+    ],
+)
+def test_good_namespace_import(
+    linter: UnittestLinter,
+    imports_checker: BaseChecker,
+    import_node: str,
+    module_name: str,
+) -> None:
+    """Ensure good namespace imports are accepted."""
+
+    node = astroid.extract_node(
+        f"{import_node} #@",
+        module_name,
+    )
+    imports_checker.visit_module(node.parent)
+
+    with assert_no_messages(linter):
+        if import_node.startswith("import"):
+            imports_checker.visit_import(node)
+        if import_node.startswith("from"):
+            imports_checker.visit_importfrom(node)
+
+
+@pytest.mark.parametrize(
+    ("import_node", "module_name"),
+    [
+        (
+            "import homeassistant.helpers.issue_registry as issue_registry",
+            "tests.components.pylint_test.climate",
+        ),
+        (
+            "from homeassistant.helpers import issue_registry",
+            "tests.components.pylint_test.climate",
+        ),
+        (
+            "from homeassistant.helpers.issue_registry import IssueSeverity",
+            "tests.components.pylint_test.climate",
+        ),
+    ],
+)
+def test_bad_namespace_import(
+    linter: UnittestLinter,
+    imports_checker: BaseChecker,
+    import_node: str,
+    module_name: str,
+) -> None:
+    """Ensure bad namespace imports are rejected."""
+
+    node = astroid.extract_node(
+        f"{import_node} #@",
+        module_name,
+    )
+    imports_checker.visit_module(node.parent)
+
+    with assert_adds_messages(
+        linter,
+        pylint.testutils.MessageTest(
+            msg_id="hass-helper-namespace-import",
+            node=node,
+            args=None,
+            line=1,
+            col_offset=0,
+            end_line=1,
+            end_col_offset=len(import_node),
+        ),
+    ):
+        if import_node.startswith("import"):
+            imports_checker.visit_import(node)
+        if import_node.startswith("from"):
+            imports_checker.visit_importfrom(node)