diff --git a/homeassistant/helpers/entity_registry.py b/homeassistant/helpers/entity_registry.py
index d0ac52fe9fc..9f666e86c69 100644
--- a/homeassistant/helpers/entity_registry.py
+++ b/homeassistant/helpers/entity_registry.py
@@ -638,7 +638,9 @@ class EntityRegistry(BaseRegistry):
             minor_version=STORAGE_VERSION_MINOR,
         )
         self.hass.bus.async_listen(
-            EVENT_DEVICE_REGISTRY_UPDATED, self.async_device_modified
+            EVENT_DEVICE_REGISTRY_UPDATED,
+            self.async_device_modified,
+            run_immediately=True,
         )
 
     @callback