diff --git a/homeassistant/components/persistent_notification/__init__.py b/homeassistant/components/persistent_notification/__init__.py
index 9a1f35c947d..49a9f4c3bea 100644
--- a/homeassistant/components/persistent_notification/__init__.py
+++ b/homeassistant/components/persistent_notification/__init__.py
@@ -119,7 +119,7 @@ async def async_setup(hass: HomeAssistant, config: dict) -> bool:
         if title is not None:
             try:
                 title.hass = hass
-                title = title.async_render()
+                title = title.async_render(parse_result=False)
             except TemplateError as ex:
                 _LOGGER.error("Error rendering title %s: %s", title, ex)
                 title = title.template
@@ -128,7 +128,7 @@ async def async_setup(hass: HomeAssistant, config: dict) -> bool:
 
         try:
             message.hass = hass
-            message = message.async_render()
+            message = message.async_render(parse_result=False)
         except TemplateError as ex:
             _LOGGER.error("Error rendering message %s: %s", message, ex)
             message = message.template