diff --git a/homeassistant/components/fritzbox/button.py b/homeassistant/components/fritzbox/button.py
index 54baa97b11a..2549b0ae81a 100644
--- a/homeassistant/components/fritzbox/button.py
+++ b/homeassistant/components/fritzbox/button.py
@@ -49,7 +49,7 @@ class FritzBoxTemplate(FritzBoxEntity, ButtonEntity):
             name=self.data.name,
             identifiers={(DOMAIN, self.ain)},
             configuration_url=self.coordinator.configuration_url,
-            manufacturer="AVM",
+            manufacturer="FRITZ!",
             model="SmartHome Template",
         )
 
diff --git a/homeassistant/components/fritzbox/manifest.json b/homeassistant/components/fritzbox/manifest.json
index f6155024cbf..fae574883a3 100644
--- a/homeassistant/components/fritzbox/manifest.json
+++ b/homeassistant/components/fritzbox/manifest.json
@@ -1,6 +1,6 @@
 {
   "domain": "fritzbox",
-  "name": "AVM FRITZ!SmartHome",
+  "name": "FRITZ!SmartHome",
   "codeowners": ["@mib1185", "@flabbamann"],
   "config_flow": true,
   "documentation": "https://www.home-assistant.io/integrations/fritzbox",
diff --git a/homeassistant/components/fritzbox/strings.json b/homeassistant/components/fritzbox/strings.json
index 38bc6dc9c39..e77a7f842bc 100644
--- a/homeassistant/components/fritzbox/strings.json
+++ b/homeassistant/components/fritzbox/strings.json
@@ -3,7 +3,7 @@
     "flow_title": "{name}",
     "step": {
       "user": {
-        "description": "Enter your AVM FRITZ!Box information.",
+        "description": "Enter your FRITZ!Box information.",
         "data": {
           "host": "[%key:common::config_flow::data::host%]",
           "username": "[%key:common::config_flow::data::username%]",
@@ -42,7 +42,7 @@
       "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
       "ignore_ip6_link_local": "IPv6 link local address is not supported.",
       "no_devices_found": "[%key:common::config_flow::abort::no_devices_found%]",
-      "not_supported": "Connected to AVM FRITZ!Box but it's unable to control Smart Home devices.",
+      "not_supported": "Connected to FRITZ!Box but it's unable to control Smart Home devices.",
       "reauth_successful": "[%key:common::config_flow::abort::reauth_successful%]",
       "reconfigure_successful": "[%key:common::config_flow::abort::reconfigure_successful%]"
     },
diff --git a/homeassistant/generated/integrations.json b/homeassistant/generated/integrations.json
index f117008fedf..77850888951 100644
--- a/homeassistant/generated/integrations.json
+++ b/homeassistant/generated/integrations.json
@@ -2157,7 +2157,7 @@
           "integration_type": "hub",
           "config_flow": true,
           "iot_class": "local_polling",
-          "name": "AVM FRITZ!SmartHome"
+          "name": "FRITZ!SmartHome"
         },
         "fritzbox_callmonitor": {
           "integration_type": "device",