diff --git a/homeassistant/components/ntfy/config_flow.py b/homeassistant/components/ntfy/config_flow.py
index ed8d56820c2..ba409070c76 100644
--- a/homeassistant/components/ntfy/config_flow.py
+++ b/homeassistant/components/ntfy/config_flow.py
@@ -408,7 +408,7 @@ class TopicSubentryFlowHandler(ConfigSubentryFlow):
 
                 return self.async_create_entry(
                     title=user_input.get(CONF_NAME, user_input[CONF_TOPIC]),
-                    data=user_input,
+                    data={CONF_TOPIC: user_input[CONF_TOPIC]},
                     unique_id=user_input[CONF_TOPIC],
                 )
         return self.async_show_form(
diff --git a/homeassistant/components/ntfy/notify.py b/homeassistant/components/ntfy/notify.py
index e10e64caf23..214e3d7e125 100644
--- a/homeassistant/components/ntfy/notify.py
+++ b/homeassistant/components/ntfy/notify.py
@@ -16,7 +16,7 @@ from homeassistant.components.notify import (
     NotifyEntityFeature,
 )
 from homeassistant.config_entries import ConfigSubentry
-from homeassistant.const import CONF_NAME, CONF_URL
+from homeassistant.const import CONF_URL
 from homeassistant.core import HomeAssistant
 from homeassistant.exceptions import HomeAssistantError
 from homeassistant.helpers.device_registry import DeviceEntryType, DeviceInfo
@@ -66,7 +66,7 @@ class NtfyNotifyEntity(NotifyEntity):
             entry_type=DeviceEntryType.SERVICE,
             manufacturer="ntfy LLC",
             model="ntfy",
-            name=subentry.data.get(CONF_NAME, self.topic),
+            name=subentry.title,
             configuration_url=URL(config_entry.data[CONF_URL]) / self.topic,
             identifiers={(DOMAIN, f"{config_entry.entry_id}_{subentry.subentry_id}")},
             via_device=(DOMAIN, config_entry.entry_id),
diff --git a/tests/components/ntfy/test_config_flow.py b/tests/components/ntfy/test_config_flow.py
index 48909552e08..0bc48833702 100644
--- a/tests/components/ntfy/test_config_flow.py
+++ b/tests/components/ntfy/test_config_flow.py
@@ -266,7 +266,7 @@ async def test_generated_topic(hass: HomeAssistant, mock_random: AsyncMock) -> N
     subentry_id = list(config_entry.subentries)[0]
     assert config_entry.subentries == {
         subentry_id: ConfigSubentry(
-            data={CONF_TOPIC: "randomtopic", CONF_NAME: "mytopic"},
+            data={CONF_TOPIC: "randomtopic"},
             subentry_id=subentry_id,
             subentry_type="topic",
             title="mytopic",