diff --git a/homeassistant/components/light/services.yaml b/homeassistant/components/light/services.yaml
index 2a1fbd11afd..c59d9e22483 100644
--- a/homeassistant/components/light/services.yaml
+++ b/homeassistant/components/light/services.yaml
@@ -293,11 +293,10 @@ turn_on:
               - light.LightEntityFeature.FLASH
           selector:
             select:
+              translation_key: flash
               options:
-                - label: "Long"
-                  value: "long"
-                - label: "Short"
-                  value: "short"
+                - long
+                - short
 
 turn_off:
   target:
diff --git a/homeassistant/components/light/strings.json b/homeassistant/components/light/strings.json
index 4a3b98ded46..d4b709f65aa 100644
--- a/homeassistant/components/light/strings.json
+++ b/homeassistant/components/light/strings.json
@@ -283,6 +283,12 @@
         "yellow": "Yellow",
         "yellowgreen": "Yellow green"
       }
+    },
+    "flash": {
+      "options": {
+        "short": "Short",
+        "long": "Long"
+      }
     }
   },
   "services": {