diff --git a/homeassistant/components/samsungtv/__init__.py b/homeassistant/components/samsungtv/__init__.py
index 538bd2475dd..42ecb45d8b0 100644
--- a/homeassistant/components/samsungtv/__init__.py
+++ b/homeassistant/components/samsungtv/__init__.py
@@ -10,7 +10,7 @@ from urllib.parse import urlparse
 import getmac
 
 from homeassistant.components import ssdp
-from homeassistant.config_entries import ConfigEntry
+from homeassistant.config_entries import SOURCE_REAUTH, ConfigEntry
 from homeassistant.const import (
     CONF_HOST,
     CONF_MAC,
@@ -135,6 +135,23 @@ async def async_setup_entry(hass: HomeAssistant, entry: SamsungTVConfigEntry) ->
             )
     bridge = await _async_create_bridge_with_updated_data(hass, entry)
 
+    @callback
+    def _access_denied() -> None:
+        """Access denied callback."""
+        LOGGER.debug("Access denied in getting remote object")
+        hass.create_task(
+            hass.config_entries.flow.async_init(
+                DOMAIN,
+                context={
+                    "source": SOURCE_REAUTH,
+                    "entry_id": entry.entry_id,
+                },
+                data=entry.data,
+            )
+        )
+
+    bridge.register_reauth_callback(_access_denied)
+
     # Ensure updates get saved against the config_entry
     @callback
     def _update_config_entry(updates: Mapping[str, Any]) -> None:
diff --git a/homeassistant/components/samsungtv/bridge.py b/homeassistant/components/samsungtv/bridge.py
index 56ed2a35b49..0b8a5d4a268 100644
--- a/homeassistant/components/samsungtv/bridge.py
+++ b/homeassistant/components/samsungtv/bridge.py
@@ -165,6 +165,7 @@ class SamsungTVBridge(ABC):
         self.host = host
         self.token: str | None = None
         self.session_id: str | None = None
+        self.auth_failed: bool = False
         self._reauth_callback: CALLBACK_TYPE | None = None
         self._update_config_entry: Callable[[Mapping[str, Any]], None] | None = None
         self._app_list_callback: Callable[[dict[str, str]], None] | None = None
@@ -335,6 +336,7 @@ class SamsungTVLegacyBridge(SamsungTVBridge):
             # A removed auth will lead to socket timeout because waiting
             # for auth popup is just an open socket
             except AccessDenied:
+                self.auth_failed = True
                 self._notify_reauth_callback()
                 raise
             except (ConnectionClosed, OSError):
@@ -607,6 +609,7 @@ class SamsungTVWSBridge(
                     self.host,
                     repr(err),
                 )
+                self.auth_failed = True
                 self._notify_reauth_callback()
                 self._remote = None
             except ConnectionClosedError as err:
diff --git a/homeassistant/components/samsungtv/media_player.py b/homeassistant/components/samsungtv/media_player.py
index 01e8c454bfe..12952f72d2e 100644
--- a/homeassistant/components/samsungtv/media_player.py
+++ b/homeassistant/components/samsungtv/media_player.py
@@ -28,7 +28,7 @@ from homeassistant.components.media_player import (
     MediaPlayerState,
     MediaType,
 )
-from homeassistant.config_entries import SOURCE_REAUTH, ConfigEntry
+from homeassistant.config_entries import ConfigEntry
 from homeassistant.core import HomeAssistant, callback
 from homeassistant.helpers import config_validation as cv
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
@@ -37,7 +37,7 @@ from homeassistant.util.async_ import create_eager_task
 
 from . import SamsungTVConfigEntry
 from .bridge import SamsungTVBridge, SamsungTVWSBridge
-from .const import CONF_SSDP_RENDERING_CONTROL_LOCATION, DOMAIN, LOGGER
+from .const import CONF_SSDP_RENDERING_CONTROL_LOCATION, LOGGER
 from .entity import SamsungTVEntity
 
 SOURCES = {"TV": "KEY_TV", "HDMI": "KEY_HDMI"}
@@ -105,8 +105,6 @@ class SamsungTVDevice(SamsungTVEntity, MediaPlayerEntity):
         if self._ssdp_rendering_control_location:
             self._attr_supported_features |= MediaPlayerEntityFeature.VOLUME_SET
 
-        self._auth_failed = False
-        self._bridge.register_reauth_callback(self.access_denied)
         self._bridge.register_app_list_callback(self._app_list_callback)
 
         self._dmr_device: DmrDevice | None = None
@@ -132,28 +130,13 @@ class SamsungTVDevice(SamsungTVEntity, MediaPlayerEntity):
         self._update_sources()
         self._app_list_event.set()
 
-    def access_denied(self) -> None:
-        """Access denied callback."""
-        LOGGER.debug("Access denied in getting remote object")
-        self._auth_failed = True
-        self.hass.create_task(
-            self.hass.config_entries.flow.async_init(
-                DOMAIN,
-                context={
-                    "source": SOURCE_REAUTH,
-                    "entry_id": self._config_entry.entry_id,
-                },
-                data=self._config_entry.data,
-            )
-        )
-
     async def async_will_remove_from_hass(self) -> None:
         """Handle removal."""
         await self._async_shutdown_dmr()
 
     async def async_update(self) -> None:
         """Update state of device."""
-        if self._auth_failed or self.hass.is_stopping:
+        if self._bridge.auth_failed or self.hass.is_stopping:
             return
         old_state = self._attr_state
         if self._bridge.power_off_in_progress:
@@ -316,7 +299,7 @@ class SamsungTVDevice(SamsungTVEntity, MediaPlayerEntity):
     @property
     def available(self) -> bool:
         """Return the availability of the device."""
-        if self._auth_failed:
+        if self._bridge.auth_failed:
             return False
         return (
             self.state == MediaPlayerState.ON