diff --git a/homeassistant/components/fritz/coordinator.py b/homeassistant/components/fritz/coordinator.py
index 25687f0061a..bfeef29ceba 100644
--- a/homeassistant/components/fritz/coordinator.py
+++ b/homeassistant/components/fritz/coordinator.py
@@ -151,7 +151,7 @@ class FritzBoxTools(DataUpdateCoordinator[UpdateCoordinatorDataType]):
             configuration_url=f"http://{self.host}",
             connections={(dr.CONNECTION_NETWORK_MAC, self.mac)},
             identifiers={(DOMAIN, self.unique_id)},
-            manufacturer="AVM",
+            manufacturer="FRITZ!",
             model=self.model,
             name=self.config_entry.title,
             sw_version=self.current_firmware,
@@ -471,7 +471,7 @@ class FritzBoxTools(DataUpdateCoordinator[UpdateCoordinatorDataType]):
         dr.async_get(self.hass).async_get_or_create(
             config_entry_id=self.config_entry.entry_id,
             connections={(CONNECTION_NETWORK_MAC, dev_mac)},
-            default_manufacturer="AVM",
+            default_manufacturer="FRITZ!",
             default_model="FRITZ!Box Tracked device",
             default_name=device.hostname,
             via_device=(DOMAIN, self.unique_id),
diff --git a/homeassistant/components/fritz/entity.py b/homeassistant/components/fritz/entity.py
index 49dc73bba26..eb3d5b600dd 100644
--- a/homeassistant/components/fritz/entity.py
+++ b/homeassistant/components/fritz/entity.py
@@ -125,7 +125,7 @@ class FritzBoxBaseCoordinatorEntity(CoordinatorEntity[AvmWrapper]):
             configuration_url=f"http://{self.coordinator.host}",
             connections={(dr.CONNECTION_NETWORK_MAC, self.coordinator.mac)},
             identifiers={(DOMAIN, self.coordinator.unique_id)},
-            manufacturer="AVM",
+            manufacturer="FRITZ!",
             model=self.coordinator.model,
             name=self._device_name,
             sw_version=self.coordinator.current_firmware,
diff --git a/homeassistant/components/fritz/manifest.json b/homeassistant/components/fritz/manifest.json
index 353cfbe42b0..fa5b2fc4612 100644
--- a/homeassistant/components/fritz/manifest.json
+++ b/homeassistant/components/fritz/manifest.json
@@ -1,6 +1,6 @@
 {
   "domain": "fritz",
-  "name": "AVM FRITZ!Box Tools",
+  "name": "FRITZ!Box Tools",
   "codeowners": ["@AaronDavidSchneider", "@chemelli74", "@mib1185"],
   "config_flow": true,
   "dependencies": ["network"],
diff --git a/homeassistant/components/fritz/switch.py b/homeassistant/components/fritz/switch.py
index f1c34682cff..9c143ad9471 100644
--- a/homeassistant/components/fritz/switch.py
+++ b/homeassistant/components/fritz/switch.py
@@ -276,7 +276,7 @@ class FritzBoxBaseCoordinatorSwitch(CoordinatorEntity[AvmWrapper], SwitchEntity)
             configuration_url=f"http://{self.coordinator.host}",
             connections={(CONNECTION_NETWORK_MAC, self.coordinator.mac)},
             identifiers={(DOMAIN, self.coordinator.unique_id)},
-            manufacturer="AVM",
+            manufacturer="FRITZ!",
             model=self.coordinator.model,
             name=self._device_name,
             sw_version=self.coordinator.current_firmware,
diff --git a/homeassistant/generated/integrations.json b/homeassistant/generated/integrations.json
index b6bd0049a83..458b624093f 100644
--- a/homeassistant/generated/integrations.json
+++ b/homeassistant/generated/integrations.json
@@ -2151,7 +2151,7 @@
           "integration_type": "hub",
           "config_flow": true,
           "iot_class": "local_polling",
-          "name": "AVM FRITZ!Box Tools"
+          "name": "FRITZ!Box Tools"
         },
         "fritzbox": {
           "integration_type": "hub",