diff --git a/platformio/builder/main.py b/platformio/builder/main.py
index 797b0cd4..a68aceb9 100644
--- a/platformio/builder/main.py
+++ b/platformio/builder/main.py
@@ -14,8 +14,8 @@ except ImportError:
 from os.path import join
 from time import time
 
-from SCons.Script import (DefaultEnvironment, SConscript, SConscriptChdir,
-                          Variables)
+from SCons.Script import (DefaultEnvironment, Exit, SConscript,
+                          SConscriptChdir, Variables)
 
 from platformio.exception import UnknownBoard
 
@@ -101,6 +101,13 @@ if "BOARD" in env:
             )
         )
 
+    if env['PLATFORM'] != env.get("BOARD_OPTIONS", {}).get("platform"):
+        Exit("Error: '%s' platform doesn't support this board. "
+             "Use '%s' platform instead." % (
+                 env['PLATFORM'],
+                 env.get("BOARD_OPTIONS", {}).get("platform")))
+
+
 if "IGNORE_LIBS" in env:
     env['IGNORE_LIBS'] = [l.strip() for l in env['IGNORE_LIBS'].split(",")]