diff --git a/platformio/__init__.py b/platformio/__init__.py
index 96f3e969..0b4f11ed 100644
--- a/platformio/__init__.py
+++ b/platformio/__init__.py
@@ -5,8 +5,10 @@ VERSION = (1, 2, "0.dev1")
 __version__ = ".".join([str(s) for s in VERSION])
 
 __title__ = "platformio"
-__description__ = ("A cross-platform code builder and "
-                   "the missing library manager")
+__description__ = ("A cross-platform code builder and the missing library "
+                   "manager (Atmel AVR & SAM, Freescale Kinetis, "
+                   "Nordic nRF51, NXP LPC, ST STM32, TI MSP430 & Tiva, "
+                   "Teensy, Arduino, mbed, libOpenCM3, etc.)")
 __url__ = "http://platformio.org"
 
 __author__ = "Ivan Kravets"
diff --git a/setup.py b/setup.py
index 6d5fb2ce..299e25e0 100644
--- a/setup.py
+++ b/setup.py
@@ -42,6 +42,7 @@ setup(
         "Topic :: Software Development :: Build Tools",
         "Topic :: Software Development :: Compilers"
     ],
-    keywords=("builder library manager atmel avr sam teensy stm32 "
-              "ti msp430 tiva mbed arduino opencm3")
+    keywords=("builder library manager atmel avr sam freescale kinetis nordic"
+              "nrf51 nxp lpc st stm32 ti msp430 tiva teensy arduino mbed"
+              "libopencm3")
 )